Review by Choice Review
A composer and a neuroscientist join forces to examine the power of human creativity in this thought-provoking work. Brandt (Music, Rice Univ.) and Eagleman (Stanford Univ.) begin with an account of the Apollo 13 moon mission--high stakes engineering on the fly--and Picasso's controversial Cubist painting Les Demoiselles d'Avignon. They contend that the thought routines for NASA and Picasso are essentially similar, and that they are produced by the human brain's unique cognitive software--usually running unnoticed in the background. This cognitive capacity to generate novelty and break with expectations has led to the signature inventiveness of the human race. The authors develop this intriguing theme in three sections. The first considers our need for creativity, how we generate new ideas, and how these ideas are shaped by when and where we live. The second section examines key components of the creative process--variation, insight, and risk. The third section reviews strategies for cultivating creativity in classrooms, companies, and workspaces. In this well-written and amply illustrated work, the authors stress that the "creative economy" will demand an unprecedented cognitive flexibility, which can be achieved only with a bold recalibration of our priorities and a truly "synergistic vision of innovation." Summing Up: Recommended. All readers. --Ralph M. Davis, emeritus, Albion College
Copyright American Library Association, used with permission.
Review by Booklist Review
Art and science converge in this beautiful collaboration between neuroscientist and popular writer Eagleman (Incognito: The Secret Lives of the Brain, 2011) and composer Brandt as they join forces to dive into the complexities of the human brain. Together, they explore the origins of our creativity, examine what sets us apart from other species, and explain how our minds are continuously bending, breaking, and blending our perceptions of the world around us. Divided into three parts, this inquiry covers a complicated set of connected topics in an engaging and surprisingly accessible way, providing background information on how exactly the creative brain works and then applying these neuroscience illuminations to relatable scenarios. Brandt and Eagleman present a compelling case as they declare the importance of creativity and explain how we should encourage and harness it in our workplaces and schools. Packed with vivid images, countless examples, and fun facts that will leave readers eager to discuss it with friends, this is a refreshing and thought-provoking book that captures both the wonder of science and the beauty of the human spirit.--Smith, Patricia Copyright 2017 Booklist
From Booklist, Copyright (c) American Library Association. Used with permission.
Review by Kirkus Book Review
How we create.Composer Brandt (Music/Rice Univ.) and neuroscientist Eagleman (Incognito: The Secret Lives of the Brain, 2011, etc.), the director of the Center for Science and Law, describe the tools and strategies responsible for the "runaway inventiveness of our species." Unlike wild creatures, which operate largely on autopilot, humans usually avoid repetition, seeking novelty. And we achieve it, write the authors, by absorbing the best existing ideas and making then better: "Whether inventing an iPhone, manufacturing cars, or launching modern art, creators remodel what they inherit." We do so by engaging in three basic strategies by which all ideas evolve: "bending, breaking and blending." "We take the raw materials of experience and then bend, break and blend them to create new outcomes." In a book astonishing for its simplicity in explaining the threads that link creativity in the arts, sciences, and technology, the authors combine text and images to show the "basic routines in the software of invention" at work. They offer innumerable examples of ways in which creators have processed the available past to produce new outcomes, from better smartphones to artistic interpretations of classic images. No matter what medium they work in, creative readers are likely to recognize immediately how breaking things into "workable chunks" or blending them into surprising combinations (such as sushi pizza) can foster creative outbursts. With the pleasing pace of an extended essay, the book offers surprises and insights at every turn, and the authors argue convincingly that basic strategies inform most creative behavior. The narrative is filled with tips on how to produce successful ideas: practice. Experiment. Have many ideas, and let most die. Do not commit to the first solution. Always generate optionsa "cornerstone" of the creative process, as in Hemingway's 47 endings to A Farewell to Arms. Essentialand highly pleasurablereading for anyone who cares about ideas and innovation. Copyright Kirkus Reviews, used with permission.
Copyright (c) Kirkus Reviews, used with permission.
