Designing bots Creating conversational experiences
Book - 2017
Saved in:
- Subjects
- Published
-
Beijing ; Boston :
O'Reilly
2017.
- Language
- English
- Main Author
- Edition
- First edition
- Item Description
- Includes index.
- Physical Description
- xv, 328 pages : color illustrations ; 23 cm
- ISBN
- 9781491974827
- Preface
- Chapter 1. What Are Bots?
- So, What Are Bots?
- The Bot Revolution and Evolution
- Stages of Bot Adoption
- Not All Bots Are Born the Same
- Closing Thoughts
- Chapter 2. Bot Types
- Personal Versus Team Bots
- Super Bots Versus Domain-Specific Bots
- Business Bots Versus Consumer Bots
- Voice Versus Text Bots
- Net New Bots Versus Integrations Exposing Legacy Systems
- Closing Thoughts
- Chapter 3. Major Platforms
- The Business Bot Platform: Slack
- The Consumer Bot Platform: Facebook Messenger
- The Voice Bot Platform: Alexa
- The Teens' Bot Platform: Kik
- The Legacy Bot Platforms
- How to Choose a Platform
- Closing Thoughts
- Chapter 4. Major Use Cases
- Conversational Commerce
- Bots for Business
- Productivity and Coaching
- Alert/Notification Bots
- Bots as Routers Between Humans
- Customer Service and FAQ Bots
- Third-Party Integration Bots
- Games and Entertainment Bots
- Brand Bots
- Closing Thoughts
- Chapter 5. Bot Anatomy
- Breaking Down Bots
- Core Purpose and Functionality
- Closing Thoughts
- Chapter 6. Branding, Personality, and Human Involvement
- Branding
- Personality
- Human Intervention
- Closing Thoughts
- Chapter 7. Artificial Intelligence
- Natural Language Understanding
- Conversation Management
- Image Recognition/Computer Vision
- Prediction
- Sentiment Analysis
- When to Use Artificial Intelligence
- Not Using Artificial Intelligence
- Closing Thoughts
- Chapter 8. The Conversation
- Onboarding
- Functionality Scripting
- Decoration
- Priming the User to Give the Right Information
- Acknowledgment and Confirmation
- Consistency
- Reciprocity
- Team Versus Private Interactions
- Error Handling
- Help and Feedback
- Closing Thoughts
- Chapter 9. Rich Interactions
- Files
- Audio
- Videos
- Images
- Buttons
- Templates
- Links
- Emojis
- Typing Events
- Persistent Menus
- Slash Commands
- Webviews
- Connecting It All Together
- Closing Thoughts
- Chapter 10. Context and Memory
- Bot Amnesia
- Context
- Memory
- Closing Thoughts
- Chapter 11. Bot Discovery and Installation
- Bot Directories
- App Review Process
- Direct Installation Links
- QR Codes
- @Mentions
- Bot Referrals
- Closing Thoughts
- Chapter 12. Engagement Methods
- First Impression
- Ongoing Engagement Points
- Closing Thoughts
- Chapter 13. Monetization
- Subscription
- Ad Serving
- Data-Analytics and Market Research
- Selling Goods and Services
- Referral Fees
- Brand Promotion
- When Should You Start Charging Users?
- Closing Thoughts
- Chapter 14. Design Process Overview
- The Steps
- The Tools
- Chapter 15. Use Case Definition and Exploration
- Basic Analysis
- Solution Exploration
- Chapter 16. Conversation Scripting
- Outline of Flows
- Intent Mapping
- Entity Mapping
- Scripting Sample Bot Outputs
- Chapter 17. Designing and Testing
- Designing VacationBot for Facebook Messenger with Botsociety
- Designing PTOBot for Slack with Walkie
- User Testing
- Chapter 18. Bot Building Overview
- Bot Architecture
- Bot Building Technologies
- Picking the Right Tool
- Chapter 19. Analytics and Continuous Improvement
- How Do Bot Analytics Work?
- Looking at Logs
- Insights from Analytics Solutions
- Continuous Improvement
- Chapter 20. To Infinity and Beyond-The Future of Bots
- Future Trends in Bot Platforms
- Future Trends in Bots
- Will Bots and AI Eat the World?
- Bots in Every Part of Our Lives
- Index