Leave Your Mark : Land Your Dream Job. Kill it in Your Career. Rock Social Media

Leave Your Mark Land Your Dream Job. Kill it in Your Career. Rock Social Media

Aliza Licht

Book - 2015

"LEAVE YOUR MARK isn't an advice book--it's a mentorship in 288 pages. Aliza Licht -- global fashion communications executive, AKA fashion's favorite "PR girl" and Twitter phenom -- is here to tell her story, complete with The Devil Wears Prada- like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contempor...ary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self."--

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Subjects
Career development.
Social media.
Success.
Vocational guidance.
Women > Vocational guidance.
Published
New York : Grand Central Publishing [2015]
Language
English
Main Author
Aliza Licht (author)
Edition
First edition
Physical Description
xxii, 259 pages ; 22 cm
ISBN
9781455584147
  • Foreword
  • A Note on the People and Places in Leave Your Mark
  • Introduction
  • Part I. Landing Your Dream Job
  • Chapter 1. Finding the Right Career Path
  • Chapter 2. Getting Experience When You Have No Experience
  • Chapter 3. Writing a Killer Cover Letter and Rock-Solid Resumé
  • Chapter 4. Sucking Your Internship Dry
  • Chapter 5. Nailing Your First Interview
  • Chapter 6. Scoring Your First Business Card
  • Part II. Killing It in Your Career
  • Chapter 7. Going for the Promotion and the Raise
  • Chapter 8. Surviving People and Politics
  • Chapter 9. Shifting Gears and Getting Ahead
  • Chapter 10. Text-Message Speak and Other Ways to Ruin Your Chances
  • Part III. Rocking Social Media
  • Chapter 11. The Making of DKNY PR GIRL and Half a Million Followers
  • Chapter 12. Revealing Fashion's Biggest Twitter Secret
  • Chapter 13. Being Socially Savvy
  • Chapter 14. Social Media Damage Control
  • Part IV. Creating the Brand of You
  • Chapter 15. Being Your Own Publicist
  • Chapter 16. Casting Yourself in a New Leading Role
  • Chapter 17. When You Get to the Top, Don't Be an Asshole
  • Chapter 18. Making Cocktails Count
  • Chapter 19. Presenting Like a Pro
  • Conclusion
  • Glossary: A.K.A. Words Autocorrect Should Know
  • Acknowledgments

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