Event planning and management A practical handbook for PR and events professionals
Book - 2015
"The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources, including templates, quizzes and podcasts to make up a complete event planner's toolkit. Balancing coverage of the key theor...y and models with essential practical guidance, tools and case studies from around the world, Event Planning and Management is an ideal handbook for students and practitioners alike. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date"--
- Subjects
- Published
-
London ; Philadelphia :
Kogan Page
2015.
- Language
- English
- Main Author
- Other Authors
- Physical Description
- 310 pages : illustrations ; 24 cm
- Bibliography
- Includes bibliographical references and index.
- ISBN
- 9780749471392
- List of Figures
- List of Tables
- List of Images
- Foreword
- Preface
- Acknowledgements
- 01. Introduction
- Defining an event
- Classifications and categories of events
- Case study 1.1. Glastonbury Festival: A hallmark event
- Size and structure of the industry
- Facts and figures
- Case study 1.2. Great North Run
- Relationships with other industry sectors
- Case study 1.4. Yorkshire Grand Départ of the Tour de France 2014
- 02. Event planning
- Event planning
- Phase 1. Preparation
- Case study 2.1. Leveraging of legacy: Stag World Veteran Table Tennis Championships 2014
- Case study 2.2. Bracken Presentations: maintaining relationships with stakeholders
- Case study 2.3. The Eventice competition
- Phase 2. Detailed planning
- Phase 3. Post-event
- Case study 2.4. Developing an event-planning model
- 03. Destination and venue selection
- Case study 3.1. Britain: Great for events
- Case study 3.2. An unusual venue-Life Centre Events, Bradford, Yorkshire
- Case study 3.3. Considerations of venue-finding when working with a pharmaceutical client: Ashfield Meetings and Events
- Case study 3.4. Venue search company, Pineapple Events
- 04. Developing the programme and content
- Strategic considerations
- Case study 4.1. Interactive live fundraising technology-tablets or texting: which wins the transatlantic debate?
- Case study 4.2. Technology and events: The Live Group
- Case study 4.3. Bluehat Group
- Objectives-going deeper?
- Event content
- Case study 4.4. Design team-IDENK
- 05. Site planning and logistics
- Planning the site layout
- Stage 1. Space and resource requirements
- Case study 5.1. Yorkshire Event Centre (YEC)
- Case study 5.2. The Honourable Artillery Company: an exceptionally versatile London City venue
- Stage 2. Design the site layout
- Stage 3. Produce a map of the site
- Planning a safe event site
- Risk assessment
- Logistics planning for events
- Pre-event
- Case study 5.3. Earls Court and Olympia-'build-up' for a large exhibition
- During the event
- Post-event
- Case study 5.4. Gold medal for fast-turnaround at London 2012
- A final word on safety...
- 06. Building the event team-collaboration and relationships
- Events complexity
- Case study 6.1. Ideas worth spending: TED and the TEDx community
- Developing an operational events team
- Case study 6.2. Developing teams with event-management students using the Myers Briggs Type Indicator (MBTI ®)
- Case study 6.3. Silverstone building collaborative relationships
- Case study 6.4. The engagement of college students with event volunteer programmes: The Skills Show 2013
- 07. Promotion and publicity
- Audience and message
- Promotional tools
- Case study 7.1. The Zoe Challenge
- Case study 7.2. Fire Walking at London Zoo
- Social media for event promotion
- Choosing your social media platform
- Case study 7.3. Twitter competition helps get the word out about the Conference and Hospitality Show
- Developing a promotional plan
- 08. Finances and procurement
- Scoping a budget for an in-house core events team
- Budgeting
- Case study 8.1. Events for Variety Club of Great Britain: the Children's Charity
- Case study 8.2. The death of a sponsor is contagious...
- Purchasing and procurement
- Case study 8.3. International Council for Coaching Excellence, Global Coaches House
- Case study 8.4. Balancing the budget
- 09. Evaluating your event
- The purpose of evaluation
- Case study 9.1. Online event evaluation using the Kent House EventManager™ software
- Evaluation issues
- Impacts and legacies of events
- Case study 9.2. The 2008 Beijing Olympic Games-economic impacts and legacies
- Case study 9.3. Developing a sustainability monitoring and evaluation plan using ISO20121
- Case study 9.4. Implementing Strategic Meetings Management (SMM) to enhance ROI: the case of Cisco Systems
- Developing an evaluation plan
- 10. Future-proofing your events
- Creating bespoke events
- Case study 10.1. Standon Calling, the cashless festival
- Trend-spotting
- Case study 10.2. China's emerging festival industry