Thank you for arguing What Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion

Jay Heinrichs

Book - 2013

An introduction to the art of rhetoric explains how persuasion can profoundly influence personal and professional successes and reveals an array of techniques employed by such personalities as Aristotle and Winston Churchill.

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Subjects
Published
New York : Three Rivers Press [2013]
Edition
Revised paperback edition
Language
English
Item Description
"Expanded and revised, including new chapters on leadership, Obama's oratorical mastery, the pitfalls of apologies-- and an "Argument lab" section to put your new skills to the test."--Page 4 of cover.
Physical Description
xvi, 408 pages ; 24 cm
Bibliography
Includes bibliographical references (pages 395-396) and index.
ISBN
9780385347754
Main Author
Jay Heinrichs (author)
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