Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion

Thank you for arguing What Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion

Jay Heinrichs

Book - 2013

An introduction to the art of rhetoric explains how persuasion can profoundly influence personal and professional successes and reveals an array of techniques employed by such personalities as Aristotle and Winston Churchill.

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Location Call Number   Status
2nd Floor 808.53/Heinrichs Checked In
Subjects
Persuasion (Rhetoric)
Debates and debating.
Published
New York : Three Rivers Press [2013]
Language
English
Main Author
Jay Heinrichs (author)
Edition
Revised paperback edition
Item Description
"Expanded and revised, including new chapters on leadership, Obama's oratorical mastery, the pitfalls of apologies-- and an "Argument lab" section to put your new skills to the test."--Page 4 of cover.
Physical Description
xvi, 408 pages ; 24 cm
Bibliography
Includes bibliographical references (pages 395-396) and index.
ISBN
9780385347754
  • Preface
  • Foreword to the new Edition
  • Introduction
  • 1. Open Your Eyes: The Invisible Argument
  • Offense
  • 2. Set Your Goals: Cicero's Lightbulb
  • 3. Control the Tense: Orphan Annie's Law
  • 4. Soften Them Up: Character, Logic, Emotion
  • 5. Get Them to Like You: Eminem's Rules of Decorum
  • 6. Make Them Listen: The Lincoln Gambit
  • 7. Use Your Craft: The Belushi Paradigm
  • 8. Show You Care: Quintilian's Useful Doubt
  • 9. Control the Mood: The Aquinas Maneuver
  • 10. Turn the Volume Down: The Scientist's Lie
  • 11. Gain the High Ground: Aristotle's Favorite Topic
  • 12. Persuade on Your Terms: What "Is" Is
  • 13. Control the Argument: Homer Simpson's Canons of Logic Defense
  • Defense
  • 14. Spot Fallacies: The Seven Deadly Logical Sins
  • 15. Call a Foul: Nixon's Trick
  • 16. Know Whom to Trust: Persuasion Detectors
  • 17. Find the Sweet Spot: More Persuasion Detectors
  • Advanced Offense
  • 18. Get Instant Cleverness: Monty Python's Treasury of Wit
  • 19. Speak Your Audience's Language: The Rhetorical Ape
  • 20. Make Them Identify with Your Choice: The Mother-In-Law Ruse
  • 21. Lead Your Tribe: Mandela's Halo
  • 22. Avoid Apologizing: Apple's Fall
  • 23. Seize the Occasion: Stalin's Timing Secret
  • 24. Use the Right Medium: The Jumbotron Blunder
  • Advanced Agreement
  • 25. Give a Persuasive Talk: The Oldest Invention
  • 26. Capture Your Audience: The Obama Identity
  • 27. Use the Right Tools: The Brad Pitt Factor
  • 28. Run an Agreeable Country: Rhetoric's Revival
  • Appendices
  • I. Argument Lab
  • II. The Tools
  • III. Glossary
  • IV. Chronology
  • V. Further Reading
  • Acknowledgments
  • Index

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