No B.S. guide to direct response social media marketing
Book - 2015
Saved in:
- Subjects
- Published
-
Irvine, California :
Entrepreneur Media, Inc
2015.
- Language
- English
- Main Author
- Other Authors
- Physical Description
- xxiii, 343 pages : illustrations ; 23 cm
- Bibliography
- Includes bibliographical references and index.
- ISBN
- 9781599185774
- Introduction
- Why Would I Write a Book About Social Media and More Importantly, Why Should You Read It?
- Data Speaks Louder Than Beliefs by Kim Walsh-Phillips
- #NoBSsm Tweetable Takeaways
- Chapter 1. In Search of Something Better
- How to Find Profit in an Unprofitable World
- From In Desperate Need to In-Demand
- #NoBSsm Tweetable Takeaivays
- Chapter 2. Social Media Is Not Marketing
- Media is Not Marketing by Dan Kennedy
- Breakthrough Moments by Kim Walsh-Phillips
- #NoBSsm Tweetable Takeaways
- Chapter 3. All About that tee, Direct Response
- Six Direct Response Marketing Principles That Have to be Applied to Social Media Marketing or You Might as Well Set Your Money on Fire (as Most Companies Do)
- The Importance of Creating Your Unique Selling Proposition
- #NoBSsm Tweetable Takeaways
- Chapter 4. It's Not All About You. Or Is It?
- The Most Powerful Marketing Tactic (per Google)
- How to Create Celebrity Status through Facebook
- #NoBSsm Tweetable Takeaiuays
- Chapter 5. What Is Your Niche?
- Niche Marketing by Dan Kennedy
- Be a Magnet to Your Target Customers
- Get More of Your Best Customers
- Survey Your Best Customers
- #NoBSsm Tweetable Takeaways
- Chapter 6. Magnetic Leads
- How to Quickly Create an Effective Lead Magnet
- Get Your Target Market to Opt-In
- #NoBSsm Tweetable Takeaways
- Chapter 7. Build Your Tribe
- How to Set Up an Effective Ad on Facebook
- Going After Local Search
- How Paying for Likes Can Actually Help Your Business (and Other Shocking Insights)
- #NoBSsm Tweetable Takeaways
- Chapter 8. Everything Else
- What about LinkedIn?
- Unnecessary Distractions
- #NoBSsm Tweetable Takeaways
- Chapter 9. The Magical World of Email
- The Monetizing Magic, Crafting Effective Emails
- What Disney VIP Treatment Can Teach You about Email Marketing
- Effective Emails: How Obama Did It
- #NoBSsm Tweetable Takeaways
- Chapter 10. Make It Your Nature to Nurture
- How to Nurture a Prospect through Facebook Even If They Never Opt-In to Your Email List
- Nurture Leads Into Sales: The Engagement
- #NoBSsm Tweetable Takeaways
- Chapter 11. It's the Little Things that Count
- Effective Content 101: An Interview with Ahava Leibtag
- Why Micro-Commitments Matter
- #NoBSsm Tweetable Takeaivays
- Chapter 12. The Biggest Secret In Social Media Is Offline?
- The Cost of Not Following Up
- Nurturing Prospects into Sales and Retaining Customers through Newsletters
- #NoBSsm Tweetable Takeaways
- Chapter 13. Crating the Slam Dunk
- Effective Calls to Action
- Making the Sale
- What Do You Do to Make the Sale without Breaking Trust?
- Where's Your Hidden Money?
- From Sales Funnels to "Income At Will"
- #NoBSsm Tweetable Takeaways
- Chapter 14. Transformation through Optimization
- Landing Page Optimization: An Interview with Tim Ash
- Testing, Testing, 1, 2, 3: The Number-One Way to Prevent Wasted Marketing Dollars
- You've Gotta Play to Win by Kelly LeMay
- Why Doesn't a Click Turn into Business?
- #NoBSsm Tweetable Takeaways
- Chapter 15. The Winner's Circle
- Book Winner Case Study
- #NoBSsm Tweetable Takeaways
- Chapter 16. The Big Picture
- Reaching More People
- The Trouble with Trending
- #NoBSsm Tweetable Takeaways
- About the Authors
- Index
- Free Gift Offer