The handmade marketplace : featuring new online strategies and crafter profiles

The handmade marketplace Featuring new online strategies and crafter profiles

Kari Chapin

Book - 2014

Since its original publication in 2010, Kari Chapin's The Handmade Marketplace has inspired thousands of crafters around the world to find the courage and know-how they need to make money -- and even to make a full-time living -- from doing what they love best. Now, this best-selling guide has been completely revised and updated to include solid information on the latest on-line and social media opportunities for sales and marketing, as well as fresh advice and invaluable tips from successful crafters and artists. With Kari Chapin at your side, you can live a more creative life and enjoy a lucrative career at the same time.

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Subjects
Selling > Handicraft.
Handicraft > Marketing.
Handicraft industries.
Published
North Adams, MA : Storey Publishing [2014]
[Place of publication not identified] : [2010]
Language
English
Main Author
Kari Chapin (-)
Edition
Second edition updated & revised
Physical Description
247 pages ; 19 cm
Bibliography
Includes bibliographical references (pages 239-242) and index.
ISBN
9781612123356
  • Pt. 1. Getting to know yourself and your business
  • Setting the scene for success
  • Branding your business
  • Establishing basic business practices
  • Pt. 2. Spreading the word - and images
  • Marketing basics
  • Your craft community
  • Blogging
  • Advertising and publicity
  • Social media
  • Pt. 3. Getting down to selling
  • The craft fair scene
  • Selling in online stores
  • Selling in brick-and-mortar stores
  • Get creative : Other selling options and opportunities.
Review by Library Journal Review

For many crafters, turning their hobby into a full-time job is a dream come true but it's also a lot of work. In the second edition of the author's 2010 guide to creating and growing craft-based businesses, Chapin (Grow Your Handmade Business) provides advice on starting from the ground up, covering everything from choosing a catchy name to developing a logo and marketing strategies. There's a strong focus on using social media and blogs to promote one's business a must in today's connected world and Chapin gives thoughtful guidance on how to do so without overwhelming followers with your message. Online sales aren't everything, so there's also facts about selling at craft fairs and through brick-and-mortar stores. Quotes and essays from successful business owners are interspersed throughout the book. VERDICT Chapin's guide contains real-world (and often tested) advice on making craft-based businesses successful, and this updated edition includes information about services such as Pinterest and Instagram, which weren't on most crafters' radars when the first edition appeared. (c) Copyright 2014. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

(c) Copyright Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

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