The business book

The business book

Book - 2014

An innovative and accessible guide to business, management and commerce. Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce you to the work of great commercial thinkers, leaders and gurus from Henry Ford to Steve Jobs and to topics spanning from start-ups to ethics. Whether you are a would-be entrepreneur or just have an interest in business, The Business ...Book is an all-in-one guide to business management, theory and strategy.

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Subjects
Business.
Management.
Success in business.
Industries > Social aspects.
Published
New York, New York : Dorling Kindersley 2014.
Language
English
Edition
First American edition
Item Description
Includes index.
Physical Description
352 pages : illustrations (chiefly colour), portraits ; 25 cm
ISBN
9781465415851
Contents unavailable.
Review by Booklist Review

Business is fascinating, made even more so by the 360-degree view offered here on leadership, history, marketing, manufacturing, and all the other disciplines that comprise modern-day corporations. The book is not exactly an MBA in 352 pages, but DK editors do a good job in presenting the essentials. What makes this less of a textbook and more of an intriguing read is the colloquial language, the shortness of the sections, the myriad illustrations, and the factoids and sidebars. Topics include everything a business student should know, such as building a business, positioning, growth plans, the people side, financials, and operations. Headlines spell out such issues as Why Takeovers Disappoint to Play by the Rules. Quotes and biographies add color, Warren Buffet is cited (The line separating investment and speculation is never bright and clear), and Nissan CEO Carlos Ghosn is profiled.--Jacobs, Barbara Copyright 2014 Booklist

From Booklist, Copyright (c) American Library Association. Used with permission.

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