Effective fundraising for nonprofits
Book - 2005
Saved in:
- Subjects
- Published
-
Berkeley, CA :
NOLO
2005-
- Language
- English
- Corporate Author
- Corporate Author
- Other Authors
- Physical Description
- volumes : illustrations, forms ; 23 cm
- ISBN
- 9781413329896
- 1. Your Fundraising Companion
- 2. Fundraising Tools
- Fundraising People
- Fundraising Skills
- 3. Developing Your Fundraising Plan
- Get Started: Set Your Fundraising Goal
- Evaluate Your Nonprofit's Fundraising Assets
- Develop Your Fundraising Strategy
- Create the Final Plan
- 4. Attracting Individual Supporters
- Make Your Organization Look Support-Worthy
- Understand What Motivates Donors
- Giving Thank-You Gifts to Donors
- Bring in New Supporters
- 5. How to Keep the Givers Giving
- Send Regular Communications
- Invite Supporters to Get More Involved
- Analyze Donors' Giving Patterns and Interests
- Thank Your Supporters (and Satisfy IRS Rules)
- Know When to Call Your Supporters
- 6. Midscale and Major Donors
- Background Research
- Get to Know Your Existing Supporters
- Annual Renewals of Support
- Lectures, Small Events, and Parties for Major Supporters
- One-on-One Meetings
- Setting Up a Focused Major Gifts Campaign
- 7. Funds From the Great Beyond: Bequests and Legacy Gifts
- How to Attract Legacy Gifts
- How to Handle Simple Inheritance Gifts
- First Steps Toward Attracting Inheritance Gifts
- Preview of Other Legacy Giving Arrangements
- 8. Special Events
- What Is a Special Event?
- Survey of Special Events
- Choose the Right Event for Your Organization
- Plan Around a Pandemic
- Develop a Realistic Budget
- Plan and Pace Event Activities
- Deal With Risks and Liability Issues
- Last-Minute Tasks and Tips
- After the Event: Assessment and Follow-Up
- 9. Raising Money Through Business or Sales Activities
- Tax Rules for Business Activities
- Learn From Other Nonprofits' Experiences
- Develop Your Own Great-And Low-Risk-Business Idea
- What Customers Want or Need
- Measure Your Ideas Against Reality
- Create a Meaningful Business Plan
- Minimize Risk by Starting Small
- How to Find Start-Up Cash
- Licensing, Sponsorships, and Other Relationships With Existing Businesses
- The Next Steps
- 10. Seeking Grants From Foundations, Corporations, and Government
- Understand the Funders
- Research Grant Prospects
- The Proposal Process, From Query Letter Onward
- Follow Up With the Funder
- Grant Renewals
- 11. Integrating Nonprofit Communications Into Fundraising Efforts
- Brochures and Other Communication Materials
- Website and Fundraising
- Media Outreach and Fundraising
- Make Your Own News: Social Media
- Appendix
- How to Use the Downloadable Forms on the Nolo Website
- Editing RTFs
- List of Forms Available on the Nolo Website
- Index