No logo No space, no choice, no jobs
Book - 2010
First published before the World Trade Organization protests in Seattle, this book is a work of cultural criticism that investigates money, marketing, and the anti-corporate movement. Klein details the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's... schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this report on that battle, we learn how the Nike swoosh has changed from an athletic status symbol to a metaphor for sweatshop labor, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.--From publisher 's description.
New York :
- 10th anniversary ed., 3rd ed
- Physical Description
- xli, 502 p. : ill. ; 21 cm
- Includes bibliographical references (p. -493) and index.
- Main Author
- New branded world
- The brand expands : how the logo grabbed center stage
- Alt. everything : the youth market and the marketing of cool
- The branding of learning : ads in schools and universities
- Patriarchy gets funky : the triumph of identity marketing.
A Tenth Anniversary Edition of Naomi Klein's No Logo with a New Introduction by the AuthorNO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide. In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever.Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.