Business model generation A handbook for visionaries, game changers, and challengers
Book - 2010
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
Saved in:
- Subjects
- Published
-
Hoboken, NJ :
Wiley
c2010.
- Language
- English
- Main Author
- Other Authors
- ,
- Physical Description
- 278 p. : ill. (some col.) ; 19 x 25 cm
- Bibliography
- Includes bibliographical references (p. 276).
- ISBN
- 9780470876411
- 1: Canvas
- Definition of a business model
- The 9 building blocks
- The business model canvas
- 2: Patterns
- Unbundling business models
- The long tail
- Multi-sided platforms
- FREE as a business model
- Open business models
- 3: Design
- Customer insights
- Ideation
- Visual thinking
- Prototyping
- Storytelling
- Scenarios
- 4: Strategy
- Business model environment
- Evaluating business models
- Business model perspective on blue ocean strategy
- Managing multiple business models
- 5: Process
- Business model design process.