- Subjects
- Published
-
Indianapolis, IN :
Alpha Books
c2012.
- Language
- English
- Main Author
- Edition
- 6th ed
- Physical Description
- xxii, 422 p. : ill. ; 24 cm
- Bibliography
- Includes bibliographical references and index.
- ISBN
- 9781615641512
- Matching you to your new business
- Evaluating your idea's sales potential
- Finalizing your plan and making a decision
- Surviving the first year.