Successful copywriting in a week
Book - 2012
Learn the secrets of making your copy relevant, and easy to absorb. Become skilled at avoiding the pitfalls, and writing only what matters most.
Saved in:
- Subjects
- Published
-
London :
Teach Yourself
2012.
- Language
- English
- Main Author
- Item Description
- Pages 122-123 have been left blank for notes.
- Physical Description
- 123 p. : ill. ; 20 cm
- ISBN
- 9781444159073
- Introduction
- Sunday: Focusing your message
- Monday: Using layout, pictures and colour to make words memorable
- Tuesday: Writing effective letters
- Wednesday: Making advertising work for you
- Thursday: Communicating clearly with the media
- Friday: Preparing promotional print
- Saturday: Composing proposals and presentation visuals
- Surviving in tough times
- Answers