Platform Get noticed in a noisy world
Book - 2012
Saved in:
- Subjects
- Published
-
Nashville, Tenn. :
Thomas Nelson
[2012]
- Language
- English
- Main Author
- Physical Description
- xix, 261 pages : illustrations ; 22 cm
- Bibliography
- Includes bibliographical references and index.
- ISBN
- 9781595555038
- Introduction: All the World's a Stage
- Part 1. Start With Wow
- 1. Create a Compelling Product
- 2. Bake in the Wow
- 3. Exceed Market Expectations
- 4. Beware of the Obstacles
- 5. Don't Settle for Less than Great
- 6. Give Your Product a Memorable Name
- 7. Wrap the Wow in Style
- Part 2. Prepare to Launch
- 8. Accept Personal Responsibility
- 9. Think Bigger... No, Bigger
- 10. Define Your Platform Goals
- 11. Create an Elevator Pitch
- 12. Set Up Your Branding Tools
- 13. Assemble Your Pit Crew
- 14. Secure Raving Endorsements
- 15. Get a Great Head Shot
- 16. Develop an Online Media Kit
- Part 3. Build Your Home Base
- 17. Understand the Model
- 18. Focus Your Efforts Online
- 19. Beware of Self-Proclaimed Social Media Experts
- 20. Start a Blog (or Restart One)
- 21. Create the Content Yourself
- 22. Use a Blog Post Template
- 23. Maintain a List of Post Ideas
- 24. Write Posts Faster
- 25. Create Video Interviews
- 26. Don't Hire a Proofreader
- 27. Protect Your Intellectual Property
- 28. Avoid Common Blogging Mistakes
- 29. Create a Better About Page
- 30. Develop Your Landing Pages
- 31. Build a Speaking Page
- 32. Forget About Metrics (for Now)
- Part 4. Expand Your Reach
- 33. Kiss Marketing Good-Bye
- 34. Understand What's Not Important
- 35. Generate More blog Traffic
- 36. Build Your Subscriber List
- 37. Promote Your Older Posts
- 38. Write Guest Posts
- 39. Give Stuff Away
- 40. Stop Losing Readers
- 41. Watch These Metrics
- 42. Embrace Twitter
- 43. Understand Twitter Basics
- 44. Don't Write Off Twitter!
- 45. Devote Thirty Minutes a Day
- 46. Get More Twitter Followers
- 47. Keep from Getting Unfollowed
- 48. Use Twitter to Promote Your Product
- 49. Set Up a Facebook Fan Page
- 50. Employ Consistent Branding
- 51. Be Prepared for Traditional Media
- Part 5. Engage Your Tribe
- 52. Get More Blog Comments
- 53. Don't Respond to Every Comment
- 54. Keep the Conversations Civil
- 55. Develop a Comments Policy
- 56. Practice the 20-to-1 Rule
- 57. Monitor Your Brand
- 58. Defend Your Brand
- 59. Don't Feed the Trolls
- 60. Monetize Your Blog
- Conclusion: Take the First Step
- Appendix A. Comply with the FTC Guidelines
- Appendix B. Post Ideas for Novelists
- Resources
- Notes
- Acknowledgments
- About the Author
- Index
- Contact Michael