The Apple experience : the secrets to building insanely great customer loyalty

The Apple experience The secrets to building insanely great customer loyalty

Carmine Gallo

Book - 2012

Explains what makes the Apple retail experience so successful. This title details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.

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Subjects
Customer services.
Consumer satisfaction.
Success in business.
Customer loyalty.
Published
New York : McGraw-Hill [2012]
Language
English
Main Author
Carmine Gallo (-)
Edition
First edition
Physical Description
234 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references (pages 219-226) and index.
ISBN
9780071793209
  • Introduction: enriching lives
  • Inspiring your internal customer
  • Dream bigger
  • Hire for smiles
  • Cultivate fearless employees
  • Build trust
  • Foster a feedback loop
  • Develop multitaskers
  • Empower your employees
  • Serving your external customer
  • Follow Apple's 5 steps of service
  • Reset your customer's internal clock
  • Sell the benefit
  • Unleash your customer's inner genius
  • Create wow moments
  • Rehearse the script
  • Deliver a consistent experience
  • Setting the stage
  • Eliminate the clutter
  • Pay attention to design details
  • Design multisensory moments
  • Conclusion: the soul of Apple.

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