Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Breakthrough branding How smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Catherine Kaputa, 1948-

Book - 2012

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2nd Floor 658.827/Kaputa Due Feb 15, 2025
Subjects
Branding (Marketing)
Success in business.
Published
Boston : Nicholas Brealey Pub 2012.
Language
English
Main Author
Catherine Kaputa, 1948- (-)
Physical Description
xxii, 272 pages ; 23 cm
Bibliography
Includes bibliographical references and index.
ISBN
9781857885811
  • Foreword
  • Introduction
  • What's the brand idea?
  • The alchemy of the brand entrepreneur
  • Power positioning
  • The making of a brand's verbal identity
  • Creating your brand's look and feel
  • Pimp my brand!
  • Brand big! : boldly marketing the brand
  • Company culture : one team with one dream
  • What's your pitch?
  • Take the "work" out of networking
  • From small business to big brand
  • About the author
  • Acknowledgements
  • Notes
  • Index.

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