How to write a book proposal

How to write a book proposal

Michael Larsen, 1941-

Book - 2011

This Writer's Digest classic from literary agent Michael Larsen outlines in a clear step-by-step manner how to create an effective nonfiction book proposal. The 4th edition of the book features information about recent changes in the publishing industry, updated trend information, new sample proposals, a completely updated resources section, and a new chapter on online promotion.

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Subjects
Book proposals.
Authorship > Marketing.
Books > Marketing.
Authors and publishers.
Published
Cincinnati, Ohio : Writer's Digest Books c2011.
Language
English
Main Author
Michael Larsen, 1941- (-)
Edition
4th ed
Physical Description
325 p. ; 23 cm
Bibliography
Includes bibliographical references and index.
ISBN
9781582977027
  • Part I. Why The Book? Why You?
  • Chapter 1. Why Now Is the Best Time Ever to Write Books: Twenty Reasons for You to Be a Writer
  • Chapter 2. McBook: The Fastest, Easiest Way to Use This Book
  • Chapter 3. What's in It for You? Reasons to Use This Book
  • Chapter 4. Pushing Your Hot Buttons: Choosing the Right Book for You to Write
  • Chapter 5. Getting Off the Pin: The First Three Steps to Take With Your Idea
  • Part II. Starting Off Right: Hooks, Benefits, and Titles
  • Chapter 6. Getting Paid to Write Your Book: The Parts of an Irresistible Proposal
  • Chapter 7. Selling the Sizzle: Your Opening and Hook
  • Chapter 8. Naming Rites: Finding the Answers You Need to Choose Your Title
  • Chapter 9. Your Selling Handle and the Models for Your Book
  • Chapter 10. Bennies for Readers, Royalties for You: Listing Your Book's Benefits
  • Chapter 11. Adding Value to Your Book: Special Features
  • Part III. Following the Money: Your Book's Markets and Competition
  • Chapter 12. Following the Money: Four Kinds of Markets for Your Book
  • Chapter 13. Sizing Up the Comps: Competing and Complementary Books
  • Part IV. Reaching Readers: Your Platform and Promotion Plan
  • Chapter 14. The Base of Your Golden Triangle: Creating the Communities You Need
  • Chapter 15. Eyes Are the Prize: Building the Platform Your Book Needs
  • Chapter 16. The Web as Synergy Machine: Building Your Online Platform
  • Chapter 17. Laying Your Life on the Lines: Your Bio
  • Chapter 18. Ushering Your Baby Into the World: Putting Your Promotion Plan on Paper
  • Chapter 19. Making Your Desk Promotion Central: Your Online Campaign
  • Chapter 20. Throwing Something in the Pot: Your Promotion Budget (Optional)
  • Chapter 21. Taking the Guesswork Out of Publishing: Fourteen Ways to Test-Market Your Book to Guarantee Its Success
  • Part V. Adding Ammunition: Optional Parts of Your Overview
  • Chapter 22. Using Niche Craft to Create a Career Out of Your Idea: Spin-Offs
  • Chapter 23. Star Power: Your Foreword and Cover Quotes
  • Chapter 24. Your Call to Arms: A Mission Statement
  • Part VI. Putting Meat on the Bones: Your Outline and Sample Chapter
  • Chapter 25. Chapter Choices: Finding the Best Way to Write Your Outline
  • Chapter 26. Giving Your Outlines Structure and Heft
  • Chapter 27. No Time for Sophomores: Strategies for Outlining Six Kinds of Books
  • Chapter 28. A Taste of the Feast: A Q$A Session About Your Sample Chapter
  • Part VII. Ensuring Your Proposal Is Ready to Submit
  • Chapter 29. Making Your Proposal More Salable: The Benefits of Writing Your Manuscript First
  • Chapter 30. Making Your Work Look as Good as It Reads: Formatting Your Proposal
  • Chapter 31. The Breakfast of Champions: Getting Feedback on Your Proposal
  • Part VIII. Finding a Happy Home for Your Book
  • Chapter 32. Publishing on the Vertical Slope of Technology: Seeking the Right Publisher for You and Your Book
  • Chapter 33. Get Published or Self-Publish: Do You Need a Publisher?
  • Chapter 34. The Hook, the Book, and the Cook: Write and Send Your (E-)Query Letter
  • Chapter 35. The First Impression: Making Your Proposal Look Like It's Worth What You Want for It
  • Chapter 36. DIY: The Joys of Self-Publishing
  • Chapter 37. Pushing the Envelope: How to Sell Your Book Yourself
  • Chapter 38. Meet the Matchmaker: How an Agent Can Help You
  • Chapter 39. Recipes for a Successful Book and the Best Publishing Experience
  • Part IX. Plotting Your Future
  • Chapter 40. Starting With the End in Mind: Setting Your Personal and Professional Goals
  • Chapter 41. From Author to Authorpreneur: The Building Blocks for Growing From Small to Big
  • Chapter 42. Spring Is Coming: The Prologue
  • Appendices
  • Appendix A. Resource Directory
  • Appendix B. Bringing in a Media Whiz: Why Hire a Publicist?
  • Appendix C. Marketing Your Book With Other People's Money: The Quest for Partners to Help You Promote Your Book
  • Appendix D. Four Sample Proposals
  • Index

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