The social media bible Tactics, tools, & strategies for business success

As in earlier editions of The Social Media Bible (1st ed., CH, Sep'09, 47-0374), Safko provides readers with a tool kit for incorporating social media into corporate marketing. Basic and advanced concepts are defined in the first section of the book along with instructions and guidelines for utilizing specific media tools such as web pages, Internet forums, blogs, wikis, podcasts, and virtual worlds. Throughout, discussion of each social media tool focuses on how it is used and why it is successful. This edition includes a completely new "Strategy" section outlining five steps for successfully integrating social media with conventional media marketing. Decision makers are encouraged to calculate return on investment (ROI) for current conventional marketing strategies and compare that to future ROI for social media marketing. Each chapter includes a summary and action points designed to assist readers in immediately developing social media. Supplemental vodcasts (video podcasts) by the author are available via QR codes located at the beginning of each chapter or at http://www.theSocialMediaBible.com/ after registering for a free account. While the sheer size of the volume (600-plus pages) may intimidate some, this work is a good beginning point for those new to social media in a business environment. Summing Up: Recommended. All collections and readership levels. R. J. Erlandson University of Nebraska Omaha