Video marketing for dummies
Book - 2012
A good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience.
Saved in:
- Subjects
- Published
-
Hoboken, N.J. :
Wiley
2012.
- Language
- English
- Other Authors
- Item Description
- Includes index.
- Physical Description
- xx, 386 pages : illustrations ; 24 cm
- ISBN
- 9781118188767
- Introduction
- Part I. Creating Effective Marketing Videos
- Chapter 1. Video Marketing from the Ground Up
- Chapter 2. Integrating Video into Your Marketing
- Chapter 3. Choosing Types and Styles of Marketing Videos
- Chapter 4. Scripting the Right Message
- Part II. Preparing for Production
- Chapter 5. Producing a Marketing Video on a Budget
- Chapter 6. Finding the Perfect Location to Shoot
- Chapter 7. Assembling Your Cast and Crew
- Chapter 8. Making It Legal: Crossing the T's and Dotting the I's
- Part III. Shooting Your Video
- Chapter 9. Gearing Up
- Chapter 10. Let There Be Light
- Chapter 11. Sounds Good: Getting Great Audio
- Chapter 12. Conducting the Big Shoot
- Part IV. Editing and Polishing Your Video
- Chapter 13. Choosing Your Editing Software
- Chapter 14. Planning First, Cutting Second
- Chapter 15. Working with Music and Other Audio
- Chapter 16. Adding Titles and Visual Effects
- Part V. Posting and Promoting Your Video
- Chapter 17. Sharing Your Video on YouTube and Other Platforms
- Chapter 18. Incorporating Marketing Videos into Your Website
- Chapter 19. Promoting Your Video with Social Media
- Chapter 20. Using Search Engine Optimization and Paid Ads
- Chapter 21. Measuring Results and Improving Your Video
- Part VI. The Part of Tens
- Chapter 22. Ten Video Marketing Don'ts
- Chapter 23. Ten Nonmarketing Uses for Business Video
- Chapter 24. Ten Video Marketing Resources
- Index