Small business for dummies
Book - 2012
This practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth.
Saved in:
- Subjects
- Published
-
Hoboken, N.J. :
Wiley
2012.
- Language
- English
- Main Author
- Other Authors
- Edition
- 4th ed
- Item Description
- Includes index.
Previous ed.: 2008. - Physical Description
- xx, 411 p. : ill. ; 24 cm
- ISBN
- 9781118083727
- Introduction
- Part I. Becoming an Entrepreneur
- Chapter 1. Is Small Business for You
- Chapter 2. Laying Your Personal Financial Foundation
- Chapter 3. Finding Your Niche
- Chapter 4. First Things First: Crafting Your Business Plan
- Chapter 5. Making Financing, Ownership, and Organizational Decisions
- Part II. Buying an Existing Business
- Chapter 6. Exploring Buying a Business
- Chapter 7. Finding the Right Business to Buy
- Chapter 8. Evaluating a Business to Buy
- Chapter 9. Negotiating Terms and Sealing the Deal
- Part III. Running a Successful Small Business
- Chapter 10. The Owner's Responsibilities in the Start-Up and Beyond
- Chapter 11. Marketing: Products, Pricing, Distribution, Promotion, and Sales
- Chapter 12. Tapping Technology
- Chapter 13. Keeping Your Customers Loyal
- Chapter 14. Managing Profitability and Cash
- Chapter 15. Learning from the Experiences of Others
- Part IV. Keeping Your Business in Business
- Chapter 16. Finding and Keeping Superstar Employees
- Chapter 17. Providing Employee Benefits
- Chapter 18. Handling Regulatory and Legal Issues
- Chapter 19. Mastering Small-Business Taxes
- Chapter 20. Cultivating a Growing Business
- Part V. The Part of Tens
- Chapter 21. Ten Mistakes You Don't Want to Make
- Chapter 22. Ten Tips for Small-Business Success
- Index