The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more

The B2B social media book Become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more

Kipp Bodnar, 1982-

Book - 2012

"Advance your B2B marketing plans with proven social media strategies. Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social m...edia and take their career to the next level. Describes a methodology for generating leads using social media. Details how to create content offers that increase conversion rates and drive leads from social media. Offers practical advice for incorporating mobile strategies into the marketing mix. Provides a step-by-step process for measuring the return on investment of B2B social media strategies. The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth"--

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Subjects
Internet marketing.
Social media > Marketing.
Social media > Economic aspects.
Online social networks > Economic aspects.
Published
Hoboken, N.J. : Wiley 2012.
Language
English
Main Author
Kipp Bodnar, 1982- (-)
Other Authors
Jeffrey L. Cohen, 1965- (-)
Physical Description
218 p.
Bibliography
Includes bibliographical references and index.
ISBN
9781118167762
  • Foreword Ann Handley
  • Introduction We DidnÆt Wake Up One Day and Write This Book
  • How We Got Here
  • This Book Is an Offer
  • You Want More Examples?
  • What Did We Miss?
  • Are You Ready to Go?
  • I. The Fundamentals of Social Media Lead Generation
  • 1. Why B2B Is Better at Social Media Than B2C
  • The Marketing Status Quo
  • What Your Marketing Could Be
  • Five Reasons B2B Companies Are a Better Fit for Social
  • Media Marketing Than B2C Companies
  • When Social Media IsnÆt Right for B2B
  • Five-Step Social Media Lead Generation Process
  • Yes, Chapter 3 in a Social Media Book Is about Search (ItÆs That Important!)

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