The complete idiot's guide to Linkedin
Book - 2012
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- Subjects
- Published
-
New York :
Alpha Books
[2012]
- Language
- English
- Main Author
- Physical Description
- xii, 308 pages : illustrations ; 23 cm
- Bibliography
- Includes bibliographical references and index.
- ISBN
- 9781615641604
- Part 1. Carving Out Your Space on LinkedIn
- 1. Why LinkedIn?
- What Do You Want from LinkedIn?
- Who Is Using LinkedIn?
- LinkedIn Opportunities
- The Parts of LinkedIn
- Profile
- Company Page
- Groups
- Answers
- Applications
- Jobs
- Ads
- Premium Features and Tools
- Defining Your LinkedIn Goals
- Long-Term Goals
- Short-Term Goals
- 2. Build Your LinkedIn Plan
- Develop Your Strategy
- B2B or B2C
- Networking Strategy
- Content Strategy
- Marketing Strategy
- Define Your Target Audience
- Find the Influencers
- The Do's and Dont's of LinkedIn
- Understanding LinkedIn Rules and Terms of Service
- 3. Creating Your Profile
- Focus and Lead with Your Strengths
- Make It Public
- The Completeness Bar
- Developing a Powerful Profile, Section by Section
- Write a Captivating, Keyword-Rich Headline
- Basic Information
- Photo
- Summary
- Experience
- Education
- Recommendations
- Additional Information
- Other LinkedIn Profile Sections
- Configuring Profile and Account Settings
- Profile
- Email Preferences
- Groups, Companies & Applications
- Account
- 4. Developing a Company Page
- Features and Uses for Company Pages
- How to Create a Company Page
- Overview
- Careers
- Products and Services
- Analytics
- Make It Easy to Find Your Company Page
- Search and Discovery
- Recommendations
- Ads
- 5. Making Connections and Increasing Your Visibility
- Degrees of Separation
- Import Contacts
- Searching for People
- Finding Colleagues, Classmates, and People You May Know
- Advanced People Search
- Find People
- Reference Search and Saved Searches
- Title Directory
- Group Members
- Connecting with Other LinkedIn Members
- Send and Receive Invitations
- Request an Introduction
- Send an InMail
- Staying on User's Radar Screens
- Publishing Content and Participating in Conversations
- Using Private Messages to Deepen Relationships
- Part 2. Building Your Reputations and Community
- 6. Useful Tools and Apps
- Twitter Tool
- Enhance Your Profile with Apps
- Blog Link
- Box.net Files
- E-Bookshelf
- GitHub
- Google Presentation
- Huddle Workspaces
- Lawyer Ratings
- Projects and Teamspaces
- Reading List by Amazon
- Slide Share Presentations
- Tweets
- WordPress
- 7. Working with Leverage Groups
- Searching for Groups
- Group Search Feature
- Groups Directory
- Groups You May Like
- Other Profiles
- Join Groups and Subgroups
- Start a Group
- Participate
- Follow Group Members
- Join Discussions
- 8. Giving and Receiving Recommendations
- What Are Recommendations?
- How Recommendations Can Help You
- Requesting Recommendations
- Writing Recommendations
- Displaying Recommendations on Your Profile
- 9. Using LinkedIn Answers
- Asking Questions
- Searching for Questions to Answer
- How to Answer Questions
- Earning Expertise
- Subscribing to Q&A Category Feeds
- Part 3. Marketing Yourself Through LinkedIn
- 10. Marketing Tools, Features, and Apps
- Service Provider Directory
- Events
- Portfolio Display
- My Travel
- Plugins
- 11. LinkedIn Ads
- Types of LinkedIn Ads
- Creating an Ad on LinkedIn
- Targeting Your Audience
- Budgeting, Bidding, and Payment
- LinkedIn Ads Guidelines
- LinkedIn Advertising Best Practices
- Tracking Results
- 12. Integrating Your Marketing Efforts
- Using Toolbars and Widgets
- Browser Toolbar
- Outlook Social Connector
- Lotus Notes Widget
- Email Signature Tool
- Mac Search Widget
- Google Toolbar Assistant
- Offline Marketing Integration
- Online Marketing Integration
- Social Sharing Buttons and Links
- Social Media Icons
- Cross-Promotion Opportunities
- Search Engine Optimization
- The Importance of Keywords
- The Power of Link Building
- Prioritizing and Executing Activities
- Jump-Starting Your LinkedIn Efforts
- Sample Activity Checklists
- Going Mobile
- 13. LinkedIn as a Market Research Tool
- Follow Company Pages
- View Company Page Statistics
- LinkedIn Today
- LinkedIn Signal
- Polls App
- Legal Updates App
- Real Estate Pro App
- Part 4. Using LinkedIn for Job Searching and Hiring
- 14. Finding Your Next Job on LinkedIn
- Job Search
- Job Directory
- JobsInsider
- Company, Employee, and Group Research
- Job Seeker Premium
- Applying for a Job
- 15. Looking for New Talent on LinkedIn
- Post a Job
- Completing the Form to Post a Job
- Receiving Applications and Finding More Applicants
- Closing, Expiring, and Renewing Job Postings
- Talent Finder Accounts
- Corporate Recruiting Solutions
- Skills
- Part 5. Analyzing and Retooling Your LinkedIn Strategy
- 16. Upgrading Your Account
- Basic Account
- Premium Business Accounts
- Premium Job Seeker Accounts
- Premium Accounts for Employers and Recruiters
- Upgrading, Downgrading, and Canceling a Premium Account
- 17. Gathering Matrics
- What to Track
- Profile and Network Statistics
- Profile Stats
- Profile Stats Pro
- Network Statistics
- Company Page Analytics
- LinkedIn Advertising Results
- External Performance and Reputation Management Tools
- Appendixes
- A. Glossary
- B. Resources
- Index