The big book of small business : the #1 guide to growing, prospering and succeeding today

The big book of small business The #1 guide to growing, prospering and succeeding today

Andrew Griffiths, 1966-

Book - 2011

In his down to earth, street smart style, Andrew Griffiths identifies new opportunities for smaller business operators to grow their business fast. He also shows how an entrepreneurial attitude can improve every aspect of a business, from customer relations to promotion to backroom accounts.

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Subjects
Small business > Management.
Entrepreneurship.
Success in business.
Published
Crows Nest, N.S.W. : Allen & Unwin 2011.
Language
English
Main Author
Andrew Griffiths, 1966- (-)
Physical Description
xxiii, 333 p. ; 23 cm
ISBN
9781742374284
Contents unavailable.
Review by Publisher's Weekly Review

As entrepreneur Griffiths argues, how we do business has changed, and the greatest risk to any business today is a failure to evolve. Using straightforward language, Griffiths (101 Secrets to a Winning Business) breaks down the fundamentals of small-business ownership, covering such topics as commitment, pricing, image maintenance, relationships, marketing, customer service, advertising, and troubleshooting. He makes a good case for the "age of the entrepreneur" and for businesspeople to take charge of their enterprises and conduct themselves with intelligence and honesty. However, the advice is more philosophical than practical, and while the layman's language is clear and reassuring, the book would be more useful for psyching up a would-be entrepreneur for the challenge than providing instruction in the nitty-gritty of how to do it. Agency: Three60 Agency. (Apr.) (c) Copyright PWxyz, LLC. All rights reserved.

(c) Copyright PWxyz, LLC. All rights reserved

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