30 days to online PR & marketing success The 30 day results guide to making the most of Twitter, Facebook, Linkedin, and blogging to grab headlines and get clients
Book - 2012
Saved in:
- Subjects
- Published
-
Pompton Plains, NJ :
Career Presss
c2012.
- Language
- English
- Main Author
- Item Description
- Includes index.
- Physical Description
- 192 p. ; 21 cm
- ISBN
- 9781601631800
9781601636461
- Author's Note
- Foreword
- 1. Why Most PR and Marketing Fails
- 2. The Most Powerful Online PR and Marketing Tool: The Business Plan
- 3. Digging Into the Business Plan for a PR and Marketing Payoff
- 4. Mining PR and Marketing Gems From the Business Plan
- 5. Creating a PR and Marketing Action Plan
- 6. Finding Your Real Story and True Voice
- 7. Touches to Transactions
- 8. The Power of Online PR
- 9. Effective PR and Marketing in the Age of Google
- 10. Writing the Online Press Release
- 11. Great Reasons Not to Target Mass Media (and Where You Can Focus Instead)
- 12. The Magic of Multi-Media Media Releases and Online Ads
- 13. Keywords Are King
- 14. Creating the Magic Media List for Your Topic
- 15. Your Online Press. Kit
- 16. Distributing Your Release Online
- 17. The Multiplyer Magic of Autoresponder Marketing
- 18. Rule the "Airwaves" With Internet Radio and Podcasts, Virtual Video, and Web TV
- 19. Rock the World With Affiliate Marketing
- 20. PR and Marketing Gold With Professional and Industry Media
- 21. Social Media and Online PR and Marketing
- 22. Online Marketing and the "New" Media Revolution
- 23. The Power of "Local" Online Media
- 24. Online Newsletters
- 25. Using Teleseminars and Webinars
- 26. Online Events for Speakers and Authors
- 27. Basic E-Commerce Ties Promotion to Payoff
- 28. Hybrid Online Tools Bring the Pieces Together
- 29. SEO Basics for Online PR and Marketing
- 30. Where Do I Go From Here?
- Afterword
- Recommended Websites
- Index
- About the Author