Great by choice Uncertainty, chaos, and luck : why some thrive despite them all

James C. 1958- Collins

Book - 2011

Enumerates the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times.

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Location Call Number   Status
2nd Floor 658/Collins Checked In
New York, NY : HarperCollins Publishers c2011.
1st ed
Physical Description
xii, 304 p. : ill. ; 24 cm
Includes bibliographical references and index.
Main Author
James C. 1958- Collins (-)
Other Authors
Morten T. Hansen (-)
  • Thriving in uncertainty
  • 10xers
  • 20 mile march
  • Fire bullets, then cannonballs
  • Leading above the death line
  • SMaC
  • Return on luck
  • Epilogue: great by choice
  • Frequently asked questions.
Review by Booklist Review

Current economic events challenge corporations like never before, so why do companies such as Apple and Southwest Airlines thrive during uncertain environmental conditions for decades while competitors do not? This book builds on the material in Collins' previous books Good to Great (2001) and Built to Last (2002), sharing new concepts learned from his and coauthor Hansen's nine-year study of companies that outperformed their competition over time by at least 10 times the industry stock index. Collins and Hansen analyze the best companies and their leaders' actions in extreme environments and demonstrate by example that greatness is determined by the choices made, not luck. They discuss the role of luck in corporate success and show how companies such as Southwest and Biomet use return on luck as a key success factor, capitalizing on good luck and minimizing bad luck, testing ideas by firing bullets, then cannonballs, and using specific, methodical, and consistent operating procedures. Entrepreneurs and business leaders may find the concepts in this book useful for making choices to increase their odds of building a great company.--Kryszak, Cindy Copyright 2010 Booklist

From Booklist, Copyright (c) American Library Association. Used with permission.