Built for success The story of the NFL

Sara Gilbert

Book - 2012

"A look at the origins, leaders, growth, and management of the NFL, the professional football league that was formed in 1920 and today governs 32 teams throughout the United States"--Provided by publisher.

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Subjects
Published
Mankato, MN : Creative Paperbacks 2012.
Language
English
Main Author
Sara Gilbert (-)
Edition
1st paperback ed
Physical Description
46 p. : ill
Bibliography
Includes bibliographical references and index.
ISBN
9780898126617
9781608180639
Contents unavailable.
Review by Booklist Review

*Starred Review* Business titles may not be the hottest ones on the nonfiction shelves, but the attractive Built for Success series could change that. This quartet of titles serves up information about successful businesses and how they originate, expand, sometimes contract, but always find their way back to success. The books, written in a lively style, yet with a minimum of fuss, pack in plenty of history and tend to focus on the individuals who grew the companies, adding a personal element to the narrative. The institution behind The Story of the NFL might not seem like a business to some, but a business it is, and a highly successful one that protects its brand and negotiates intensively with its players. The slim, gleaming format, well-chosen photos, and the effort to explore what makes a company successful today make these titles unique.--Cooper, Ilene Copyright 2010 Booklist

From Booklist, Copyright (c) American Library Association. Used with permission.