Program or be programmed Ten commands for a digital age

Douglas Rushkoff

Book - 2011

Saved in:

2nd Floor Show me where

303.4833/Rushkoff
1 / 1 copies available
Location Call Number   Status
2nd Floor 303.4833/Rushkoff Checked In
Subjects
Published
Berkeley, CA : Soft Skull Press c2011.
Language
English
Physical Description
154 p. : ill. ; 18 cm
Bibliography
Includes bibliographical references.
ISBN
9781593764265
159376426X
Main Author
Douglas Rushkoff (-)
Other Authors
Leland Purvis (-)
Review by Publisher Summary 1

The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: It’s here; it’s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? ?Choose the former,” writes Rushkoff, ?and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.”In ten chapters, composed of ten ?commands” accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate this new universe.In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping readers come to recognize programming as the new literacy of the digital age??and as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message.

Review by Publisher Summary 2

The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: It&;s here; it&;s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? “Choose the former,&; writes Rushkoff, “and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.&;In ten chapters, composed of ten “commands&; accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate this new universe.In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping readers come to recognize programming as the new literacy of the digital age––and as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message.

Review by Publisher Summary 3

A friendly little book with a big and actionable message helps readers come to recognize programming as the new literacy of the digital age.The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: It&;s here; it&;s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? “Choose the former,&; writes Rushkoff, “and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.&;In this spirited, accessible guide to poetics of new media, Rushkoff picks up where Marshall McLuhan left off to create a template through which to see beyond the social conventions and power structures that have vexed us for centuries. In ten chapters, composed of ten “commands&; accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate this new universe.