Online marketing : a user's manual

Online marketing A user's manual

Murray Newlands

Book - 2011

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Location Call Number   Status
2nd Floor 658.872/Newlands Checked In
Subjects
Internet marketing.
Social media > Marketing.
Published
Chichester, West Sussex : Wiley 2011.
Language
English
Main Author
Murray Newlands (-)
Physical Description
xii, 218 p. : ill. ; 23 cm
Bibliography
Includes bibliographical references and index.
ISBN
9780470973844
  • Acknowledgments
  • Foreword
  • Introduction - Everything You Want to Know but are Afraid to Ask about a New Kind of Marketing
  • Chapter 1. Social Media
  • Chapter 2. Digital Branding
  • Chapter 3. Company Websites
  • Chapter 4. Blogging
  • Chapter 5. Online PR and Blogger Outreach
  • Chapter 6. Video Marketing
  • Chapter 7. SEO
  • Chapter 8. Email Marketing
  • Chapter 9. Affiliate Marketing
  • Chapter 10. Digital Advertising
  • Index

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