Creative, inc. : the ultimate guide to running a successful freelance business

Creative, inc The ultimate guide to running a successful freelance business

Meg Mateo Ilasco

Book - 2010

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Subjects
Art > Vocational guidance.
Self-employed > Handbooks, manuals, etc.
Published
San Francisco : Chronicle Books [2010]
Language
English
Main Author
Meg Mateo Ilasco (-)
Other Authors
Joy Cho (-)
Physical Description
183 pages : illustrations ; 21 cm
Bibliography
Includes bibliographical references and index.
ISBN
9780811871617
  • Introduction
  • Chapter 1. Introduction to Creative Freelancing
  • What is Creative Freelancing?
  • Nine Qualities of a Successful Freelancer
  • Preparing for Freelancing
  • Freelance Earnings
  • Moonlighting
  • Freelancing Fresh Out of School
  • Chapter 2. Setting Up Shop
  • Picking a Freelance Name
  • Specializing vs. Generalizing
  • Where to Work?
  • Financing Your First Year
  • Studio Tools and Equipment
  • Also, Web & Interactive Design
  • Finding Vendors
  • Making It Official
  • Creating a Business Plan
  • Chapter 3. Getting the Word Out
  • Establishing Your Brand
  • Welcome Exposure
  • The Portfolio
  • Your Web Site
  • Business Stationery
  • Publicity
  • Blogging
  • Advertising
  • Getting a Leg Up on the Competition
  • Networking and Referrals
  • Virtual Networking
  • Mailings
  • Ongoing Marketing Plans
  • Chapter 4. Working with Clients
  • Client 101
  • Getting the Job
  • Weeding Out Bad Clients
  • Approaching the Project
  • Maintaining Communication
  • Unhappy Clients and Canceled Jobs
  • Boomerang Buyers
  • Licensing Your Work
  • Chapter 5. Getting Paid
  • Putting a Price on Your Talent
  • Hourly Fee Formula
  • Calculating by the Project
  • Estimates
  • Terms
  • Fee Negotiation
  • Contracts
  • When and How to Increase Fees
  • Billing and Bookkeeping
  • Taxes
  • Chapter 6. Agents
  • Is an Agent Right for You?
  • The Benefits of Having an Agent
  • Finding an Agent
  • Working with an Agent
  • Ending an Agent Relationship
  • Chapter 7. Balancing Your Business and Personal Lives
  • Goal Setting
  • Working Smart
  • Dealing with Creative Blocks
  • Me Time
  • Chapter 8. Next Steps
  • Your First Year
  • Should You Call it Quits?
  • Should You Choose Growth?
  • Partnering
  • Collaborating and Outsourcing
  • Hiring Staff
  • Offering Internships
  • Long-Term Success Strategies
  • The Future Awaits
  • Resources
  • Index
  • Acknowledgments

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