Digital food photography
Book - 2005
Saved in:
- Subjects
- Published
-
Boston :
Thomson/Course Technology
c2005.
- Language
- English
- Main Author
- Other Authors
- Physical Description
- xiii, 298 p. : ill. (chiefly col.) ; 20 x 23 cm
- Bibliography
- Includes index.
- ISBN
- 9781592008209
- 1. The Key Ingredient: Pixels
- The Way It Was: Working with Film
- The Digital Age
- The Digital Process
- Digital Advantage
- Digital Challenges
- 2. Digital Photography: The Necessities
- Selecting a Digital Camera and Accessories
- Understanding and Using Your Digital Camera
- Resolution
- Optical and Digital Zoom
- LCDs: The Digital Viewfinder
- Battery Options
- Digital Film: Storage Media
- Photo Quality Settings
- White Balance
- Flash Settings
- Focus
- 3. Who's Digesting It: Advertising, Packaging, Public Relations, and the Media
- Questions, Questions, Questions
- What Is the Purpose of the Photograph?
- How Will the Type of Media Usage Affect Technical Aspects of the Shoot?
- How Large Will the Image Be When It Is Reproduced?
- What Is the Budget for the Shoot?
- The Digital Reality Check
- Shooting for Advertising, Packaging, Media Usage, and Public Relations
- Advertising
- Product Packaging
- Media Usage
- Public Relations
- Tabasco
- Barilla
- 4. Who's Doing the Cooking: Working with Food Stylists
- What Is a Food Stylist?
- Pre-Production
- At the Shoot
- Food-Styling Trends
- Food-Styling Techniques and Tricks
- Cereal
- Bacon
- Seeded Rolls and Bagels
- Pancakes with Butter and Syrup
- Grill Marks
- Chicken Legs
- Fresh Herbs
- Pizza
- Beer
- Ice Cubes
- Ice Cream
- Chocolate Curls
- Pie
- Dollops
- "Saucing Up" Your Dish
- Additional Tips
- 5. Prop Styling: Who's Doing the Shopping?
- The Creative Process
- Basic Considerations
- Locating Props
- At the Shoot
- Understanding Style
- Color
- Size and Proportion
- Food
- A Visual Comparison of Prop Styles
- Poached Pears
- Fresh Fruit Tarts
- Tuscan Bread
- Creamy Cheddar Soup
- Fresh Lemonade
- Kid's Birthday Party
- Italian Aromatic Herb Dinner
- Wine Dinner
- Cannellini Beans with Sage
- Almond Cookies
- Chestnut Dinner
- Roasted Chestnuts with Mulled Wine
- 6. Grabbing Your Attention: Composition
- Impact and Proportion
- Depth of Field
- A Visual Comparison of Compositions
- Fruit Tart
- Fiddlehead Ferns
- Tri-Color Peppers
- Oysters
- Anchovy Salad
- Spring Pea Risotto
- Oven Roasted Mussels
- Beet Ravioli
- Blueberry Creme Brulee
- Phyllo Purse
- Passion Fruit Sorbet
- 7. The Recipe for Light
- The Importance of Proper Exposure
- ISO Settings, f-Stops, and Shutter Speeds
- Flash
- Metering
- Color Temperature
- Lighting Ratios
- Lighting for Digital Food Photography
- Basic Lighting Tools: Low Budget
- Basic Lighting Tools: Medium Budget
- Basic Lighting Tools: High Budget
- A Visual Comparison of Lighting Setups
- Reflectors-Light Source 6 Feet Away
- Umbrellas-Light Source 6 Feet Away
- Soft Box-Light Source 6 Feet Away
- Soft Box with Grid Spot Backlight-Light Source 4 Feet Away
- Soft Box with Grid Spot Backlight and Mirrors-Light Source 4 Feet Away
- Soft Box from Different Angles
- 8. The Digital Spice: Retouching
- Adobe Photoshop
- Setting Up the Digital Workstation
- System Requirements: Low Budget
- System Requirements: Medium Budget
- System Requirements: High Budget
- Calibrating Your Monitor
- Organizing Your Data
- The Art of Retouching Food: Using Adobe Photoshop
- Navigating Photoshop
- Adjusting Your Adobe Photoshop Settings
- Understanding Layers
- Retouching the Image
- Preparing for Reproduction
- 9. Get Cooking and Make Some Money: Getting into the Business
- Overhead
- Marketing Yourself to Clients and Agents
- How I Got My Start
- Networking Helped Me Become an Olympus Visionary Photographer
- Stock Photography
- Creative Team
- Database and Image Storage
- Financial Matters
- Determining Your Corporate Structure
- Saving for the Future
- Protecting Yourself
- Copyright Issues
- Index