Bankable business plans
Book - 2007
Saved in:
- Subjects
- Published
-
New York, NY :
Rowhouse Pub
c2007.
- Language
- English
- Main Author
- Edition
- 2nd ed
- Physical Description
- xxi, 258 p. : ill. ; 23 cm
- Bibliography
- Includes bibliographical references (p. [243]-249) and index.
- ISBN
- 9780979152207
- Acknowledgments
- Foreword
- Preface
- Part I. The Power Of A Bankable Business Plan
- What A Bankable Business Plan Is And How It Can Help You Start A Successful Enterprise
- Bankable Business Plans Serve A Specific Purpose
- Your Business Plan Is An Extension Of You
- Entrepreneurship Is A Team Sport
- Part II. The Ten Essential Action Steps
- Action Step 1. Define Your Company: What Will You Accomplish For Others...And Yourself?
- What Will Your Business Accomplish For...
- Your Customers?
- Your Investors?
- Your Lenders?
- Your Suppliers?
- Your Employees?
- You?
- Action Step 2. Identify Your Company's Initial Needs: What Will You Require To Get Started?
- The Major Expenses
- Real Estate
- Employees and Employee Benefits
- Startup and Capital Costs
- Advertising and Promotion
- Action Step 3. Choose A Winning Strategy: What Will Distinguish Your Product Or Service From Your Competition?
- Create A Powerful Competitive Advantage
- Use a SWOT Analysis To Determine The Competitive Advantage Of An Existing Business
- Plan Ahead: Anticipate An Exit Strategy
- Match Your Strategy To Any Type Of Industry
- Emerging
- Maturing
- Stagnant and Declining
- Fragmented
- Industries with Dominant Leaders
- Action Step 4. Analyze Your Market: Who Will Want Your Product Or Service?
- Research Your Potential Market Thoroughly
- Target Your Market Like A Bull's-Eye
- Test Before You Launch
- Action Step 5. Develop A Strong Marketing Campaign: How Will You Reach Your Customers And What Will You Say To Them?
- The Four Ps
- Product
- Price
- Place
- Promotion
- Action Step 6. Build A Dynamic Sales Effort: How Will You Attract Customers?
- Get An Order Today-Or Yesterday
- Make Sales A Priority For Everyone
- Never Delegate Yourself Completely Out Of Sales
- Create The Right Ethical Environment
- Be Highly Organized
- Compensate Based On Long-Term Performance
- Your Sales Force Can Be Your Competitive Advantage
- Action Step 7. Design Your Company: How Will You Hire And Organize Your Workforce?
- Structuring Your Company
- Product Organization
- Geographical Organization
- Functional Organization
- Matrix Organization
- Hybrid Organization
- Means Of Control
- Human Resource Management
- Legal Structures
- Matching The Legal Structure With Your Investors
- Franchises
- Action Step 8. Target Your Funding Sources: Where Will You Find Your Financing?
- Potential Sources Of Financing
- How Banks Decide On Loans
- Action Step 9. Explain Your Financial Data: How Will You Convince Others To Invest In Your Endeavor?
- The Essential Financial Statements
- The Six Key Financial Assumptions
- How To Create Statements
- Financial Statements For Lightning Larry's, Inc.
- Action Step 10. Use The RMA Data: Check Your Answers Against The Answer Key
- Working With The RMA Data
- The Answer Key Revealed
- It Really Is That Simple
- RMA Data Pages-Retail Florists
- Part III. Putting It Into Action
- What A Business Plan Should look Like
- The Physical Qualities
- The Actual Layout
- Have Outsiders Read It
- How Long Should It Take Me?
- How To Create A Time Line
- The Primary Components
- Examples Of Time Lines
- Demonstrate That You Can Manage Contradictions
- Keep It Simple...Yet Detailed
- Focus On Growth...Even In Mature Industries
- Reassure Investors...Even With Competition All Around
- Commit To Your Plan...But Be Willing To Pursue Other Good Opportunities
- Present Yourself In The Best Light
- The Text Of Your Business Plan
- Your Resume
- Make A Great In-Person Presentation
- Context
- Content
- Code
- Outlines And A Sample Business Plan
- Outline For A Simple Business Plan
- Outline For A Complex Business Plan
- S & J Advertising Business Plan
- RMA Data - Advertising Agencies
- Resources
- Index