Business plans that work For your small business

Book - 2008

Explains how to create business plans for small businesses ranging in size from one-person operations to larger corporations with many employees, condensing complicated marketing and financial concepts into practical advice.

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Subjects
Published
Riverwoods, Ill. : Toolkit Media Group/Wolters Kluwer c2008.
Language
English
Corporate Author
Toolkit Media Group
Corporate Author
Toolkit Media Group (-)
Other Authors
Alice H. Magos (-), Joel Handelsman, Catherine Gordon
Edition
3rd ed
Online Access
http://www.toolkit.com
Item Description
"A Business owner's toolkit publication."
Additional materials and expert help available online.
Physical Description
viii, 286 p. : ill. ; 26 cm
Bibliography
Includes index.
ISBN
9780808017936
  • Part I. Creating A Business Plan That Works
  • Chapter 1. Preparing To Put Your Plan Together
  • A Plan for an Outside Audience
  • The Business Plan as a Management Tool
  • How Far Out Can You Plan?
  • Planning for Your Type of Business
  • Chapter 2. Format and Introductory Elements
  • Format and Presentation Issues
  • The Cover Page
  • The Table of Contents
  • The Executive Summary
  • The Appendix
  • Chapter 3. The Company Summary
  • Company Ownership
  • The Mission Statement
  • Your Company Objectives
  • Keys to Success
  • Company Location and Facilities
  • Company Background and Current Status
  • Startup Summary
  • Chapter 4. Market Analysis
  • The Industry
  • The Target Market
  • The Competition
  • (SWOT) Analysis
  • Needs Analysis
  • Chapter 5. Product or Service Description
  • Competitive Comparisons
  • Sourcing
  • Future Products and Services
  • Chapter 6. Marketing and Sales Plans
  • Product
  • Price
  • Place
  • Promotion
  • Your Sales Plans
  • Chapter 7. Operations and Management Plans
  • Planning Your Operations
  • Management and Human Resource Plans
  • Chapter 8. Financial Plans
  • Startup Business Financial Information
  • Historical Financial Information
  • Establishing Reasonable Assumptions
  • Breakeven Analysis
  • Projected Sales Forecast
  • Projected Profit and Loss Statement
  • Projected Cash Flow Budgets
  • Projected Balance Sheets
  • Sources and Uses of Funds Statement
  • Chapter 9. Using the Completed Plan
  • Monitoring Your Progress
  • Keeping Your Plan Current
  • Part II. Five Sample Business Plans
  • The Plan for Appleton Moldings, Inc.
  • The Plan for Crime & Accident Scene Cleanup, Inc.
  • The Plan for HydroHut LLC
  • The Plan for Royal Limousine
  • The Plan for The T-Shirt Shop
  • Index