- Subjects
- Published
-
Riverwoods, Ill. :
Toolkit Media Group/Wolters Kluwer
c2008.
- Language
- English
- Corporate Author
- Corporate Author
- Other Authors
- , ,
- Edition
- 3rd ed
- Online Access
- http://www.toolkit.com
- Item Description
- "A Business owner's toolkit publication."
Additional materials and expert help available online. - Physical Description
- viii, 286 p. : ill. ; 26 cm
- Bibliography
- Includes index.
- ISBN
- 9780808017936
- Part I. Creating A Business Plan That Works
- Chapter 1. Preparing To Put Your Plan Together
- A Plan for an Outside Audience
- The Business Plan as a Management Tool
- How Far Out Can You Plan?
- Planning for Your Type of Business
- Chapter 2. Format and Introductory Elements
- Format and Presentation Issues
- The Cover Page
- The Table of Contents
- The Executive Summary
- The Appendix
- Chapter 3. The Company Summary
- Company Ownership
- The Mission Statement
- Your Company Objectives
- Keys to Success
- Company Location and Facilities
- Company Background and Current Status
- Startup Summary
- Chapter 4. Market Analysis
- The Industry
- The Target Market
- The Competition
- (SWOT) Analysis
- Needs Analysis
- Chapter 5. Product or Service Description
- Competitive Comparisons
- Sourcing
- Future Products and Services
- Chapter 6. Marketing and Sales Plans
- Product
- Price
- Place
- Promotion
- Your Sales Plans
- Chapter 7. Operations and Management Plans
- Planning Your Operations
- Management and Human Resource Plans
- Chapter 8. Financial Plans
- Startup Business Financial Information
- Historical Financial Information
- Establishing Reasonable Assumptions
- Breakeven Analysis
- Projected Sales Forecast
- Projected Profit and Loss Statement
- Projected Cash Flow Budgets
- Projected Balance Sheets
- Sources and Uses of Funds Statement
- Chapter 9. Using the Completed Plan
- Monitoring Your Progress
- Keeping Your Plan Current
- Part II. Five Sample Business Plans
- The Plan for Appleton Moldings, Inc.
- The Plan for Crime & Accident Scene Cleanup, Inc.
- The Plan for HydroHut LLC
- The Plan for Royal Limousine
- The Plan for The T-Shirt Shop
- Index