- Subjects
- Published
-
Avon, Mass. :
Adams Mediap
c2009.
- Language
- English
- Main Author
- Other Authors
- Physical Description
- xii, 289 p. : charts ; 24 cm. + 1 CD-ROM (4 3/4 in.)
- Format
- System requirements for CD-ROM: Windows-based or Macintosh platforms; PDF and RTF capable word processing applications installed.
- Bibliography
- Includes index.
- ISBN
- 9781598698220
- Top Ten Questions Your Business Plan Must Answer
- Introduction
- 1. Business Plan Basics
- Business Plans 101
- Start-Up Plans
- Growth Plans
- Plan Components
- Starting Your Plan
- 2. Getting Help
- Planning Process
- Planning Tools
- Small Business Administration
- Business Associations
- Professional Business Planners
- Financial Data
- 3. Executive Summary
- Purposes of the Executive Summary
- Concept
- Background
- Mission Statement
- Marketing
- Compelling Reasons to Buy
- Capital Requirements
- 4. Present Situation and Objectives
- The Market
- The Product or Service
- Pricing and Profitability
- Resources
- Objectives
- Return on Investment
- 5. Management
- Business Structures
- Management Team
- Key Personnel
- Responsibilities
- Future Management Requirements
- 6. Product/Service Description
- What You Sell
- Current Products/Services
- Proprietary Technology
- Features and Benefits
- Value Added
- 7. Market Analysis
- The Marketplace
- Market Analysis 101
- Market Segments
- SWOT Analysis
- Your Target Market
- 8. Customers
- Selling to Individuals
- Selling to Companies
- Identifying Customers
- Finding Customers
- Keeping Customers
- 9. competition
- Identifying Competition
- Analyzing Competition
- Competitive SWOT
- Defeating Competition
- 10. Analyzing Risks
- Understanding Risk
- Degrees of Risk
- Minimizing Risk
- Risk Management
- 11. Marketing Strategy
- Comprehensive Plan
- Product/Service Strategy
- Positioning
- International Marketing
- 12. Pricing for Profitability
- Pricing
- Margins and Discounts
- Costs
- Profitability
- Increasing Profitability
- 13. Advertising and Promotion
- Using the Mass Media
- Promotion
- Media Planning
- Capabilities Brochure
- 14. Sales and Distribution
- Sales Basics
- Sales Channels
- Sales Management
- Commissions and Incentives
- Forecasting Sales
- 15. Suppliers and Resources
- Finding Suppliers
- Business Relationships
- Additional Resources
- 16. Income Statement
- Profit and Loss Basics
- Cost of Goods Sold
- Gross Margin
- Operating Expenses
- Net Income/Loss
- GAAP
- 17. Cash-Flow Forecast
- Cash-Flow Basics
- Cash-Flow Statement
- Statement Functions
- 18. Balance Sheet
- Balance Sheet Basics
- Simple Balance Sheet
- Corporate Balance Sheet
- Notations
- Ratios
- 19. Break-Even and Ratio Analyses
- Break-Even Analysis
- Business Ratios
- 20. Present Your Business Plan
- Choosing Candidates
- Distributing Your Business Plan
- Business Plan Follow-Up
- Banking the Money
- Appendix A. Widgee World Retailers, Inc. Business Plan
- Appendix B. Acme Time Management Consultants, Inc. Business Plan
- Appendix C. Sample Business Plans
- Appendix D. Business Plan Glossary
- Index