Universal principles of design : 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design

Universal principles of design 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design

William Lidwell

Book - 2010

This volume is a comprehensive, cross-disciplinary encyclopedia of visual design elements and principles. Organized alphabetically, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice.

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Subjects
Design > Dictionaries.
Design.
Dictionaries.
Genres
Dictionaries
Published
Beverly, MA : Rockport Publishers, an imprint of the Quarto Group 2010.
Language
English
Main Author
William Lidwell (author)
Other Authors
Kritina Holden (author), Jill Butler, 1969- (writer of foreword), Kimberly Elam, 1951-
Edition
Revised and updated [edition]. Second edition
Item Description
Previous edition: 2003.
"This second edition includes revisions, updates, and twenty-five new principles"--Page 4 of cover.
Physical Description
272 pages : illustrations (some color), color map ; 26 cm
Bibliography
Includes bibliographical references and index.
ISBN
9781592535873
  • 80/20 rule
  • Accessibility
  • Advance organizer
  • Aesthetic-usability effect
  • Affordance
  • Alignment
  • Anthropomorphic form
  • Archetypes
  • Area alignment
  • Attractiveness bias
  • Baby-face bias
  • Biophilia effect
  • Cathedral effect
  • Chunking
  • Classical conditioning
  • Closure
  • Cognitive dissonance
  • Color
  • Common fate
  • Comparison
  • Confirmation
  • Consistency
  • Constancy
  • Constraint
  • Contour bias
  • Control
  • Convergence
  • Cost-benefit
  • Defensible space
  • Depth of processing
  • Design by committee
  • Desire line
  • Development cycle
  • Entry point
  • Errors
  • Expectation effect
  • Exposure effect
  • Face-ism ratio
  • Factor of safety
  • Feedback loop
  • Fibonacci sequence
  • Figure-ground relationship
  • Fitts' law
  • Five hat racks
  • Flexibility-usability tradeoff
  • Forgiveness
  • Form follows function
  • Framing
  • Freeze-flight-fight-forfeit
  • Garbage in-garbage out
  • Golden ratio
  • Good continuation
  • Gutenberg diagram
  • Hick's law
  • Hierarchy
  • Hierarchy of needs
  • Highlighting
  • Horror vacui
  • Hunter-nurturer fixations
  • Iconic representation
  • Immersion
  • Inattentional blindness
  • Interference effects
  • Inverted pyramid
  • Iteration
  • Law of Prägnanz
  • Layering
  • Legibility
  • Life cycle
  • Mapping
  • Mental model
  • Mimicry
  • Mnemonic device
  • Modularity
  • Most advanced yet acceptable
  • Most average facial appearance effect
  • Normal distribution
  • Not invented here
  • Nudge
  • Ockham's razor
  • Operant conditioning
  • Orientation sensitivity
  • Performance load
  • Performance versus preference
  • Personas
  • Picture superiority effect
  • Priming
  • Progressive disclosure
  • Propositional density
  • Prospect-refuge
  • Prototyping
  • Proximity
  • Readability
  • Recognition over recall
  • Red effect
  • Redundancy
  • Rosetta stone
  • Rule of thirds
  • Satisficing
  • Savanna preference
  • Scaling fallacy
  • Scarcity
  • Self-similarity
  • Serial position effects
  • Shaping
  • Signal-to-noise ratio
  • Similarity
  • Stickiness
  • Storytelling
  • Structural forms
  • Symmetry
  • Threat detection
  • Three-dimensional projection
  • Top-down lighting bias
  • Uncanny valley
  • Uncertainty principle
  • Uniform connectedness
  • Veblen effect
  • Visibility
  • Visuospacial resonance
  • von Restorff effect
  • Wabi-sabi
  • Waist-to-hip ratio
  • Wayfinding
  • Weakest link.

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