Review by New York Times Review
IN March of 2008, during one dramatic week, a crisis of confidence destroyed Bear Stearns, the 85-year-old Wall Street investment bank. The company had taken big risks - and made huge profits - on mortgages and securities. It was the first of many prominent firms that would soon crumble after years of high-wire deal making. And by the time the week was over, after furious negotiations and the intervention of the Federal Reserve and the Treasury Department, the government effectively ordered J. P. Morgan Chase to purchase Bear Stearns for a pittance. Bear Stearns was not Wall Street's biggest or most important firm. But it was certainly singular. Unlike the roster at blue-blood investment banks, Bear's stars tended to be underdogs, people from modest backgrounds and lesser-known schools. Aces Greenberg and Jimmy Cayne, the company's leaders in the years leading up to its demise, were eccentric, often larger-than-life figures. No wonder, then, that more than one writer smelled a story, and dived in quickly to tell the tale of the company and its collapse. In "Street Fighters: The Last 72 Hours of Bear Stearns, the Toughest Firm on Wall Street," Kate Kelly, a Wall Street Journal reporter, takes a you-are-there, just-the-facts view of the final days. And what facts they are. We have reports of Cayne, the Bear Stearns chief executive, smoking pot in the Doubletree Hotel men's room while taking a break from a bridge tournament, which he denies. Then there's his counterpart at J. P. Morgan, Jamie Dimon, frantically trying to reach a vacationing deputy in Anguilla to figure out how or if to make a play for Bear. A "death squad" of bankruptcy lawyers prowls the Bear Stearns building, and grown men find themselves in tears or forced to join late-night conference calls while zoned out on sleeping pills. Given that we know what happens, Kelly's depiction of the end of Bear Stearns can have the feel of a highclass snuff film. As she spins out the behind-closed-doors machinations, it's hard to turn away from the images of egomaniacal, often bullying Wall Streeters getting their comeuppance. Alas, it can be difficult to tell many of the book's "street fighters" apart. Each Bear employee seems scrappier and more working class than the next. And as they whiz around New York City and its suburbs, they blur together. Whom did we leave in Scarsdale, and who headed to Summit? Which one is driving himself (they're all men), and which is in the back of a Town Car? Perhaps Kelly - who does provide a helpful chart of the cast of characters at the front of the book - can be forgiven their relative sameness. It's the narrative itself that's the star here, and the twists and turns of those frantic few days make for lively reading. Kelly, whom I met once or twice when I was a reporter at The Wall Street Journal, lived through the whole tale as a beat reporter; in the process, she clearly developed a real affection for many of the people she profiles. (In fact, she dedicates the book to the firm's 14,000 employees - a decent, humane gesture, but one that's rather off key for someone trying to maintain a professional distance.) While telling the story in a book that covers just 72 hours is certainly dramatic, William D. Cohan's "House of Cards: A Tale of Hubris and Wretched Excess on Wall Street" reaches further back (and forward) to lay out Bear's rise and fall in much more detail. The first third of the book traces Bear's final days as an independent entity, and Cohan makes a convincing case that it was all but over for the company before Kelly's book even begins. He reports that before the fevered negotiations between Bear and J. P. Morgan, word got out that Goldman Sachs was reluctant to engage in a trade involving Bear Stearns. As news of the presumed lack of faith spread among hedge funds, some stopped doing business with Bear entirely. Cohan offers much of this detail in the form of lengthy quotations - some of them anonymous - from people who worked at Bear Stearns, the Treasury Department and the Federal Reserve. The result reads at times like unedited oral history. And while the events of the final week are riveting enough to excuse such tedium, the enormous amount of space Cohan devotes to the failure of two Bear Stearns hedge funds doesn't add much to the mix. In fact, the middle section of the book, which takes us from 1923 to 2001, can feel like homework. Littered throughout this section and the two that sandwich it are the on-the-record recollections of Cayne, Bear's chief executive. Included in his musings are blunt assessments of people he encountered along the way. The observations revealed plenty about Cayne too. Homophobia? Check. Misogyny? Sure. Cohan also helpfully offers up the executive's opinion of Kelly; Cayne uses an anatomical description better left to the Bear Stearns locker room. Cohan certainly got Cayne to open up; Kelly apparently did not get him to talk, at least not on the record. But Cayne ultimately comes off as such a megalomaniac that you can't trust his ad hominem ramblings. At points, Cohan allows Cayne to recount his version of events and then contradicts them with recollections from others. IT'S pretty clear Cohan believes that Cayne played a large role in destroying Bear Stearns. But how important was the company really? Both of these books must have seemed like great ideas in the spring of 2008. Who could have imagined, though, that we'd have a few days in September that were exponentially more important? First, Lehman Brothers failed; then Merrill Lynch, worried that it was next, persuaded Bank of America to acquire Merrill outright. The government spent $85 billion to bail out A.I.G., one of the world's largest insurers. In the following month, the stock market fell by about a quarter. At that point, the financial system really was at the brink. And as things worsened throughout 2008, we were reminded that as storied as Bear Stearns was, it was a second-tier bank, making its failure a second-tier event. Now, we have not just one but two books about the company. What the average reader really wants to know is how our economy went to pieces and what we can do to keep it from happening again. Kelly barely attempts to analyze the bigger picture, and Cohan's efforts aren't much more complete. That wasn't what they were trying to do, but it still leaves us waiting for a definitive autopsy of our latest Gilded Age. Within weeks 'death squads' of bankruptcy lawyers were prowling the Bear Stearns building, and grown men found themselves in tears. Ron Lieber writes the Your Money column for The Times.
Copyright (c) The New York Times Company [October 27, 2009]