How to start, run & stay in business : the nuts-and-bolts guide to turning your business dream into a reality

How to start, run & stay in business The nuts-and-bolts guide to turning your business dream into a reality

Gregory F. Kishel, 1946-

Book - 2005

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Subjects
New business enterprises.
New business enterprises > Management.
Small business > Management.
Published
Hoboken, N.J. : Wiley 2005.
Language
English
Main Author
Gregory F. Kishel, 1946- (-)
Other Authors
Patricia Gunter Kishel, 1948- (-)
Edition
4th ed
Item Description
Previous ed.: 1998.
Physical Description
viii, 280 p. : ill. ; 23 cm
Bibliography
Includes index.
ISBN
9780471671848
  • Preface
  • 1. Getting Started
  • 2. Preparing Your Business Plan
  • 3. Determining the Best Location
  • 4. Your Building
  • 5. Structuring the Business
  • 6. Recordkeeping and Taxes
  • 7. Financial Statements
  • 8. Obtaining Capital
  • 9. Inventory and Distribution
  • 10. Setting the Price
  • 11. Staffing
  • 12. Managing and Motivating
  • 13. Developing Your Promotional Strategy
  • 14. Selling and Servicing
  • 15. Safeguarding Your Business
  • 16. International Marketing
  • 17. Franchising
  • 18. Getting Help
  • Index

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