Review by Booklist Review
In their 1996 book on management theories and fads, John Micklethwait and Adrian Wooldridge liken consultants to modern-day witch doctors. Other critics--cartoonist Scott Adams, in particular--are even less generous in their assessment. Nonetheless, there is a great need among businesses of all sizes for persons with technical expertise and practical know-how who can implement new inventory systems, recommend an appropriate computer network, advise on ways to improve customer service, etc.; author Bly suggests that this need measures more than $30 billion a year. Bly himself is in the advice business, having written three dozen books on topics ranging from business writing to selling your home. Bly tells how to get started as a consultant but focuses on practical methods for identifying, winning, and keeping clients. He explains how to generate and follow-up sales leads, and he suggests ways for established consultants to boost their income by tapping into the training market, the lecture circuit, and by developing stand-alone "information products." Appendices identify software, Web sites, organizations, and conferences. --David Rouse
From Booklist, Copyright (c) American Library Association. Used with permission.
