Quantified Redefining conservation for the next economy

Joe Whitworth

eBook - 2015

Google, Apple, Amazon, Uber: companies like these have come to embody innovation, efficiency, and success. How often is the environmental movement characterized in the same terms? Sadly, conservation is frequently seen as a losing battle, waged by well-meaning, but ultimately ineffective idealists. Joe Whitworth argues it doesn't have to be this way. In fact, it can't be this way if we are to maintain our economy, let alone our health or the planet's. In Quantified, Whitworth draw...s lessons from the world's most tech-savvy, high-impact organizations to show how we can make real gains for the environment. The principles of his approach, dubbed quantified conservation, will be familiar to any thriving entrepreneur: situational awareness, bold outcomes, innovation and technology, data and analytics, and gain-focused investment. This no-nonsense strategy builds on the inspirational environmental work begun in the 1970s, while recognizing that the next economy will demand new solutions. As President of The Freshwater Trust, Whitworth has put quantified conservation into practice, pioneering the model of a "do-tank" that is dramatically changing how rivers can get restored across the United States. The stories in Quantified highlight the most precious of resources-water-but they apply to any environmental effort. Whether in the realm of policy, agriculture, business, or philanthropy, Whitworth is charting a new course for conservation.

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Published
[United States] : Island Press 2015.
Language
English
Physical Description
1 online resource
Format
Mode of access: World Wide Web.
ISBN
9781610916158
1610916158
Access
AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).
Main Author
Joe Whitworth (author)
Corporate Author
hoopla digital (-)
Review by Choice Reviews

Quantified is a bold book that proposes to transform the campaign against climate change.  In a time of hype, streams of books on environmental topics, and strong, polarized opinions, Whitworth (president, The Freshwater Trust) faces far greater odds than when Rachel Carson published her blockbuster book, Silent Spring, in 1962.  However, Whitworth, who introduces himself by saying that "I get paid to tell the truth," marshals unusual conceptual depth and realism in his exposition.  He makes a controversial but powerful case that 45-year-old approaches like complex regulations, "stopping things" through litigation, and exhortation were initially effective but now bring inadequate results.  The author offers a list of ways conservation can be revitalized through cooperative, innovative quantification of all relevant factors, beginning with water use.  He argues that this approach is both necessary and can resolve current gridlock because all factions can potentially achieve breakthroughs that currently elude them.  The author writes in an informal, hard-hitting style, but as Rachel Carson did 50 years ago, he documents every important idea or claim, linking them by tiny, unobtrusive numbers (references) to 27 pages of detailed notes. Summing Up: Highly recommended. All library collections. Copyright 2016 American Library Association.

Review by Publisher Summary 1

Google, Apple, Amazon, Uber: companies like these have come to embody innovation, efficiency, and success. How often is the environmental movemcharacterized in the same terms? Sadly, conservation is frequently seen as a losing battle, waged by well-meaning, but ultimately ineffective idealists. Joe Whitworth argues it doesn’t have to be this way. In fact, it can’t be this way if we are to maintain our economy, let alone our health or the planet’s.In Quantified, Whitworth draws lessons from the world’s mtech-savvy, high-impact organizations to show how we can make real gains for the environment. The principles of his approach, dubbed quantified conservation, will be familiar to any thriving entrepreneur: situational awareness, bold outcomes, innovation and technology, data and analytics, and gain-focused investment. This no-nonsense strategy builds on the inspirational environmental work begun in the 1970s, while recognizing that the next economy will demand new solutions.As Presidof The Freshwater Trust, Whitworth has put quantified conservation into practice, pioneering the model of a “do-tank” that is dramatically changing how rivers can get restored across the United States. The stories in Quantified highlight the mprecious of resources—water—but they apply to any environmental effort. Whether in the realm of policy, agriculture, business, or philanthropy, Whitworth is charting a new course for conservation.