The Promise and Perils of Social Media

Streaming video - 2015

Dig into the unique opportunities—and challenges—of social media and word-of-mouth communications. From Facebook pages to viral videos, you’ll learn how to navigate today’s marketing innovations and tap into their power, reach, and low cost. You’ll also learn how to dodge common errors other companies make..

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Subjects
Genres
Educational films
Published
[San Francisco, California, USA] : The Great Courses 2015.
2016.
Language
English
Online Access
A Kanopy streaming video
Cover Image
Item Description
In Process Record.
Title from title frames.
Film
Physical Description
1 online resource (streaming video file) (31 minutes): digital, .flv file, sound
Playing Time
00:30:12
Format
Mode of access: World Wide Web.
Access
AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).