Customer-Focused Pricing

Customer-Focused Pricing

Streaming video - 2015

One of the most important decisions anyone in marketing will make is how to price your product and service. Here, Professor Hamilton reveals the information marketers use to settle on prices; how customers evaluate prices; and how price discrimination, price skimming, and price wars work..

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Online Access

A Kanopy streaming video

Cover Image

Subjects
Business education.
Advertising & PR
Marketing
Educational films
Genres
Educational films
Published
[San Francisco, California, USA] : The Great Courses 2015.
2016.
Language
English
Online Access
A Kanopy streaming video
Cover Image
Item Description
In Process Record.
Title from title frames.
Film
Physical Description
1 online resource (streaming video file) (30 minutes): digital, .flv file, sound
Playing Time
00:29:08
Format
Mode of access: World Wide Web.
Access
AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).

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