Qualitative Consumer Research. Episode 5.

Qualitative Consumer Research Episode 5. Episode 5.

Streaming video - 2015

A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes the concepts of thick description and thick interpretation and strategies available to develop them, the coding of data using the constant comparative method and concludes with hints to assist in the analysis and interpretation of data. Produced by David Crewes.

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A Kanopy streaming video

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Subjects
Consumers > Research.
Consumer behavior > Research.
Marketing research.
Published
[San Francisco, California, USA] : Kanopy Streaming 2015.
Language
English
Corporate Author
Kanopy (Firm)
Corporate Author
Kanopy (Firm) (-)
Other Authors
David Crewes (-)
Online Access
A Kanopy streaming video
Cover Image
Physical Description
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Format
Mode of access: World Wide Web.
Access
AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).

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