After the gig How the sharing economy got hijacked and how to win it back

Juliet Schor

Book - 2020

"When the "sharing economy" launched a decade ago, proponents claimed that it would transform the experience of work-giving earners flexibility, autonomy, and a decent income. It was touted as a cure for social isolation and rampant ecological degradation. But this novel form of gig work soon sprouted a dark side: exploited Uber drivers, neighborhoods ruined by Airbnb, racial discrimination, and rising carbon emissions. Several of the most prominent platforms are now faced with existential crises as they prioritize growth over fairness and long-term viability. Nevertheless, the basic model-a peer-to-peer structure augmented by digital tech-holds the potential to meet its original promises. Based on nearly a decade of pioneeri...ng research, After the Gig dives into what went wrong along the way to this contemporary reimagining of labor. The book examines multiple types of data from thirteen cases to identify the unique features and potential of sharing platforms that prior research has failed to identify. Juliet B. Schor presents a compelling case that we can engineer a reboot: through regulatory reforms and cooperative platforms owned and controlled by users, an equitable and actual sharing economy is still possible"--

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Subjects
Published
Oakland, California : University of California Press [2020]
Language
English
Main Author
Juliet Schor (author)
Item Description
"This project is based on seven years of data collection (2011-17) from the Connected Consumption and Connected Economy Project. "--from Introduction, page 14.
Physical Description
xvi, 258 pages ; 24 cm
Bibliography
Includes bibliographical references (pages 221-248) and index.
ISBN
9780520325050
  • Acknowledgments
  • Note: This Book Has Been Coproduced
  • Introduction: The Problem of Work
  • 1. From the Counterculture to "We Are the Uber of X"
  • 2. Earning on the Platforms
  • 3. Shared, but Unequal
  • 4. "The Shared Economy Is a Lie"
  • 5. Swapping with Snobs
  • 6. Co-ops, Commons, and Democratic Sharing
  • Appendix A.
  • Appendix B.
  • Appendix C.
  • Appendix D.
  • Notes
  • References
  • Index
Review by Choice Review

According to sociologist/economist Schor (Boston College), the sharing economy is embodied by peer-to-peer websites that serve consumers of offline goods and services by facilitating exchanges in the for-profit and nonprofit sectors. Schor and collaborators illuminate the sharing economy's promises, failures, and possible fixes. A key aspect of this economy is the use of online platforms (such as Uber) that provide applications (apps) linking consumers with providers. The dream behind creating the platforms was to promote access to meaningful work, decent pay, and good social relations. Person-to-person gender and race discrimination, environmental problems, and social disconnection have resulted, however. The researchers investigated these problems by interviewing earners using for-profit platforms such as Airbnb, Uber, Lyft, TaskRabbit, and Turo, as well as sites created by various nonprofits as part of their makerspace projects. One chapter focuses on possible ways to mitigate the problems, suggesting, for example, the creation of platform cooperatives to provide "shares" to workers and impetus to government regulation, which might lead to limiting monopolistic activities, increasing pay, reducing carbon emissions, and preserving the privacy of consumers. Appendixes discuss, e.g., the research methodology and how to define the sharing economy. For example: "Describing Our Sample" (appendix B) analyzes the survey population by demographic category and earnings level. Summing Up: Recommended. Upper-division undergraduates. Graduate students, faculty, and professionals. --Gundars E Kaupins, Boise State University

Copyright American Library Association, used with permission.
Review by Publisher's Weekly Review

Boston College sociologist Schor (True Wealth) punctures the hype surrounding the "sharing economy" in this lucid and deeply researched study. Highlighting the elitism of even the most well-intentioned ventures, Schor draws on case studies conducted by a team of graduate students to detail, for instance, how a Brooklyn food swap was "undone by a combination of foodie judgmentalism and overt snobbery." She reveals that for-profit sharing platforms such as TaskRabbit are dominated by well-educated whites looking to supplement their incomes, while full-time workers face a lack of benefits, poor job security, and unpredictable earning streams. She also accuses Uber and Lyft of worsening traffic conditions and increasing pollution by drawing riders from public transportation, and cites studies that Airbnb has contributed to rising rents. Schor identifies some successes, including the gifting platform Freecycle, which she says offers "an environmentally satisfying and convenient way" of solving the problem of overbuying, and holds out hope that sharing platforms can help to address global warming and income inequality. Schor backs her claims with detailed evidence, and identifies specific, actionable reforms. This incisive account makes a perplexing subject easier to grasp. (Aug.)

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Review by Kirkus Book Review

Noted technology critic, economist, and sociologist Schor examines the appropriation of job-sharing platforms by corporations, to the detriment of working people and consumers alike. Working with a team of doctoral candidates over a seven-year period, the author documents the rise and fall of what was once a revolutionary idea hatched during the financial collapse of 2008--namely, that "digital technology could solve the problem of work." One such problem is bad bosses, unneeded when algorithms can do the job of task assignment and supervision; another is the "nine-to-five grind," obviated by flexible hours; still another is the lack of reasonable pay, which the digital platforms were supposed to remedy by providing close matches in the supply-and-demand realm. Instead, writes Schor, what happened is that the digital platforms fell into the hands of the suits, who increasingly turned a technological revolution into a profit center. "At their worst," she holds, "the companies have morphed into predatory employers." Some of those companies are household names--Uber, Lyft, AirBnB--while others might have been. One such case is Zipcar, which rents cars on a short-term basis to city dwellers in need of a run to the grocery or hardware store but who might otherwise have used public transportation, thereby doing nothing to lessen the urban carbon footprint, "a classic case of unintended consequences." Sharing platforms as originally conceived by techno-libertarians included such things as a community pub, a "time bank" that allowed people to barter services, and a library of sorts that allowed people to borrow tools. Instead, what they've devolved to are things like the economic "wild goose chase" by which drivers-for-hire cruise the streets looking for clients and algorithm-driven food-delivery services with punishing fees for restaurateurs. The author, a nimble writer, concludes that "social technology" has to match technology itself, the foremost need being "learning how to share." The gig economy is a failure, Schor sharply chronicles--but not one that can't be redeemed by "cooperation and helping." Copyright (c) Kirkus Reviews, used with permission.

Copyright (c) Kirkus Reviews, used with permission.