A crowdfunder's strategy guide Build a better business by building community

Jamey Stegmaier

Book - 2015

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Oakland : Berrett-Koehler Publishers 2015.
First edition
Physical Description
xi, 201 pages : illustrations ; 22 cm
Includes bibliographical references and index.
Main Author
Jamey Stegmaier (-)
  • Preface
  • Introduction
  • You don't need to launch today
  • The crowd is the new gatekeeper
  • Crowdfunding is the rock concert for entrepreneurs
  • I made these mistakes so you don't have to
  • Make it about them
  • Backers are individuals, not numbers
  • How to make friends and lose money
  • Go small to win big
  • Build a better community
  • Don't quit your day job...until you quit your day job
  • You are your own gatekeeper
  • Appendix a: 125 crowdfunding lessons in 125 sentences
  • Appendix b: the one-week checklist
  • Appendix c: recommended reading
  • Projects mentioned in this book
  • About the author
  • Endnotes.
Review by Library Journal Reviews

Stegmaier (founder, Stonemaier Games) uses his experiences funding a game company through Kickstarter to offer a fun and readable guide to running a crowdfunding campaign. He treats a Kickstarter campaign as a serious business requiring planning, thought, and networking. Stegmaier's approach encourages building trust with buyers and suggests that crowdfunders secure support and a strong community online well before launching any funding initiative. He bolsters his recommendations with statistics and stories from other crowdfunders and advocates running a campaign centered on the patrons. The book includes advice about how to tackle specific challenges along with a good dose of business philosophy. Although this title could be used for running campaigns on other sites, it concentrates on working with Kickstarter. A more personal, succinct read for anyone who enjoyed Sherwood Neiss et al.'s Crowdfund Investing for Dummies. VERDICT A must-read for any aspiring game designer, this is also a well-organized, enjoyable, and useful book for anyone considering crowdfunding a project.—Jessica Spears, Monroe Coll. Lib., Bronx, NY [Page 86]. (c) Copyright 2015 Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Review by Library Journal Reviews

Stegmaier emphasizes the work and preparation necessary to run a really successful crowdfunding campaign using anecdotes from his experience in crowdfunding table-top games. His focus is on building community and establishing trust. (LJ 9/15/15) [Page 53]. (c) Copyright 2016 Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Review by Publisher Summary 1

Author Jamey Stegmaier presents professionals working in a wide variety of contexts and general interest readers with an examination of his proven strategy to maximize the reach and effectiveness of a crowdfunding campaign. The author has organized the main body of his text in eleven chapters devoted to delaying a launch, the crowd as a new gatekeeper, crowdfunding as a rock concert for entrepreneurs, backers as individuals and not numbers, and a wide variety of other related subjects. The author is a board game designer and writer based in Missouri. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)

Review by Publisher Summary 2

More Than Money Jamey Stegmaier knows crowdfunding. He’s a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he’s the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they’ll become advocates as well as funders, exponentially increasing your project’s chances of succeeding.