Retention fundraising The new art and science of keeping your donors for life

Roger M. Craver

Book - 2014

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Location Call Number   Status
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Medfield, Massachusetts : Emerson & Church, Publishers [2014]
Physical Description
171 pages
Includes bibliographical references.
Main Author
Roger M. Craver (-)
  • Time for change
  • Why the CFO will love you
  • Losing donors through the leaky bucket
  • Why donors leave
  • Confessions of a fundraiser: why i changed
  • Thinking differently to improve retention
  • Understanding relationships
  • Eliminating guesswork by redefining loyalty
  • Barriers to retention
  • Why donor attitude is so important
  • What experiences really matter to the best donors
  • Identifying the most committed donors
  • Putting the survey results to work
  • Plan your retention changes
  • Donor experiences as drivers of commitment
  • The seven drivers of donor commitment
  • Best practices for delivering on the seven key drivers
  • More best practices of delivering on the seven key drivers
  • Easy retention ?wins? for everyone
  • What's your retention rate and why it matters
  • Lifetime value: the ultimate metric
  • How lifetime value and retention connect
  • Cliff notes for retention
  • Final thoughts.