Different : escaping the competitive herd

Different Escaping the competitive herd

Youngme Moon

Book - 2010

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Location Call Number   Status
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Subjects
Marketing.
Competition.
Published
New York : Crown Business c2010.
Language
English
Main Author
Youngme Moon (-)
Other Authors
Lynn Carruthers (-)
Edition
1st. pbk. ed
Item Description
"Standing out in a world where conformity reigns but exceptions rule"--t.p.
Physical Description
xviii, 268 p. ; 21 cm
Bibliography
Includes bibliographical references and index.
ISBN
9780307460868
  • introduction
  • a preview
  • part 1. The Competitive Herd (critique)
  • the herd instinct
  • the paradox of progress
  • the category blur (how we cope)
  • escaping the herd
  • part 2. No Contest (celebration)
  • reversal
  • breakaway
  • hostility
  • difference
  • part 3. The Human Touch (reflection)
  • marketing myopia, revisited
  • sign-off
  • addendum
  • acknowledgments
  • index

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