The everything guide to starting an online business The latest strategies and advice on how to start a profitable Internet business

Randall Craig

Book - 2013

Whether it is a full-time online consulting business or just selling your crafts on the side, starting an Internet enterprise is a very appealing prospect to a budding entrepreneur. This guide takes you from developing an idea to sharing it with the world, whether you just want to make some extra cash or a steady income stream.

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Subjects
Published
Avon, MA : Adams Media c2013.
Language
English
Main Author
Randall Craig (-)
Physical Description
304 p. 24 cm
Bibliography
Includes bibliographical references (p. 296-298) and index.
ISBN
9781440555305
  • Top 10 Tips You'll Learn about Online Business
  • Introduction
  • 01. Setting the Stage!
  • Self-Evaluation
  • Pros of Starting Your Own Business
  • Cons of Starting Your Own Business
  • Before You Start
  • The Upside of a Down Economy
  • Know What You Don't Know
  • Think Like a Businessperson
  • Talk to the Experts
  • Plan Your Exit Strategy Now
  • 02. How Much Time Will You Spend?
  • Make Money in Your Spare Time
  • Building an Entire Business Operation
  • Hybrid Offline-Online Businesses
  • 03. When Opportunity Knocks
  • The Upside to Downsizing
  • Your Idea, Someone Else's Know-How
  • Taking the Family Business Reins
  • Business Brokers Shop for You
  • Know What's Hot
  • 04. Meet the Expert: You
  • Highlight Your Track Record
  • Licenses and Certifications
  • Advanced Degrees
  • How Many Letters Do You Need after Your Name?
  • Get on the Speaker Circuit
  • Blog Your Way to the Head of the Pack
  • 05. Finding That Killer Idea
  • All You Need Is One Great Idea
  • Make Sure Your Idea Can Be Profitable
  • Buy a Proven Winner
  • 06. Networking
  • Join Your Tribe
  • Civic Organizations
  • Associations and Organizations
  • Industry Awards
  • Professional Networking Groups
  • Volunteering as a Strategy to Meet New Customers
  • Social Networking Sites
  • 07. Researching the Market
  • Conducting Market Research
  • Assessing Your Potential Market
  • Industry Trends
  • Scout Out the Competition
  • Find Your Niche
  • Name Your Business
  • Domain Names
  • 08. Online Businesses
  • Business Acronyms
  • Online Product Sales
  • Online Services Sales
  • Information Marketing
  • E-Mail Course Delivery
  • Online App Sales
  • Membership Sites
  • Online Service Marketplaces
  • 09. Working "in" the Web Machine
  • Web Design
  • Web Development
  • Content/Writing/Blogging/Tweeting
  • Search Engine Optimization and Search Engine Marketing
  • Training
  • Setting Fees
  • 10. Caution-Online on the Edge
  • Fraud
  • Spam
  • Unethical Practices
  • Know Your Moral Compass
  • 11. Structuring Your Business
  • Partnerships
  • Sole Proprietorships
  • Corporations
  • Limited Liability Company
  • Joint Ventures
  • Get Tax Advice Now!
  • 12. Crafting a Business Plan
  • How to Know If You Need a Business Plan
  • Getting Ready
  • A Step-by-Step Guide
  • Financial Plan
  • Reviewing and Tweaking Your Plan
  • 13. Get Your Capital Act Together
  • Finance Basics
  • How to Get Start-Up Cash
  • Venture Capital-Know All Your Options
  • Silent (or Not-So-Silent) Partners
  • Opening Funding Doors in Any Economy
  • Personal Credit Scores Matter
  • Prove Your Business to Be Loan-Worthy
  • Good Documents Are Gold
  • 14. Put a Financing Plan in Place
  • Traditional Loan Offerings
  • Special Loan Programs
  • Loan Sources Other Than Banks
  • Vendors
  • How Soon to Profitability?
  • When You Have the Money in Hand
  • 15. Regulations and Legal Matters
  • Licensing and Regulations
  • Inspections
  • Zoning Ordinances
  • Leases
  • Fictitious Name Forms
  • Trademarks, Patents, and Copyrights
  • Agencies, Agreements, and Regulations
  • Privacy, Age Restrictions, and Digital Rights
  • 16. Locating Your Business
  • The Right Space
  • Storefront Businesses
  • Office Space
  • Manufacturing and Warehouse Space
  • Home-Based Businesses
  • Shared Services
  • 17. Furnishings and Equipment
  • Assessing Your Needs
  • Comfort and Layout
  • Telephone Systems
  • Cost-Effective Decisions
  • Cost-Cutting Ideas
  • Technology-Get Up to Speed
  • 18. Building Your Online Presence
  • What Is Your Site's Purpose?
  • Building a Website
  • Hiring a Professional Web Designer
  • Ten Tips for a Site That Sells
  • Web Hosting
  • Domain Names-Again
  • Preparing to Launch Your Site
  • 19. The Laws of Website Attraction
  • Start with Market Research
  • Identifying Your Target Market
  • Reaching Your Market
  • Publicity
  • Search Engine Marketing: Bidding for Keywords and Clicks
  • SEO: Search Engine Optimization
  • Social Media Marketing: Power and Pitfalls
  • Link Exchanges
  • QR Codes
  • Posting in Forums and Groups
  • Offline Marketing
  • 20. Selling Online
  • Service Business
  • Retail Sales
  • Get Linked with Compatible Sites
  • Auction Sales
  • Payment Options
  • Shopping Cart Concepts
  • Credit Card Gateways
  • 21. Advanced Concepts: Converting Browsers to Buyers
  • Conversion
  • Landing Pages
  • Copywriting Tips
  • Squeeze Pages
  • Pop-Ups
  • Chat
  • Cross-Selling and Up-Selling
  • 22. Customer Relationship Management
  • Capturing Nonbuyers
  • E-Mail Marketing
  • Marketing Automation
  • Opportunity Management
  • Play Fair When Getting Your Online Customers
  • 23. Product and Services Management
  • Nimble Inventory Management
  • Product Procurement
  • Pricing Your Goods and Services
  • Services
  • Automated Fulfillment and Supply Chain
  • 24. Employees: Choose Well, Manage Well
  • Prepping Before Hiring
  • Where to Find Your Staff
  • Staff Alternatives: Contractors, Freelancers, and Interns
  • Interviewing Candidates
  • Running Background Checks
  • Outsourcing
  • Virtual Assistants
  • Attracting and Keeping Great Employees
  • Establishing Rules and Policies
  • Show Them the Money-and Benefits
  • Letting People Go-Know the Law
  • 25. Bookkeeping, Record Keeping, and Administrative Tasks
  • Good Records Keep Things Going Smoothly
  • Establish Bookkeeping Procedures
  • Keeping Track of Your Business
  • Choosing Accounting Software
  • Record Keeping and Administrative Needs
  • Who Should Do the Administrative Duties?
  • 26. Insurance and Tax Information
  • What You Need to Pay and When
  • Proper Deductions Help Profits
  • Employment Taxes
  • Tax Planning with a Pro
  • Insurance and Risk Management
  • Evaluating Your Insurance Needs
  • Appendix A. A Winner's Checklist-Tips and Tricks
  • Customer Service
  • Make Relationships the Highest Priority
  • Employee Development
  • Stay Abreast of Industry Changes
  • Make Your Company a Leader
  • Monitor Cash Flow
  • Planned Expansion
  • No One Knows Your Business Better Than You
  • Hold On to Your Sanity
  • Know When to Hold, Know When to Fold
  • Appendix B. Case Templates
  • Making a Few Dollars on the Side
  • Building a Business All Online
  • Moving a "Real World" Business to the Web
  • Appendix C. Additional Resources
  • Government and Association Sites
  • Other Reference Sites
  • Index