Corporate video production Beyond the board room (and out of the bored room)

Stuart Sweetow

Book - 2011

Saved in:

2nd Floor Show me where

777.6/Sweetow
1 / 1 copies available
Location Call Number   Status
2nd Floor 777.6/Sweetow Checked In
Subjects
Published
Burlington, MA : Focal Press c2011.
Language
English
Physical Description
xviii, 312 p. : ill. ; 24 cm
Bibliography
Includes bibliographical references (p. 299-300) and index.
ISBN
9780240813417
0240813413
Main Author
Stuart Sweetow (-)
Review by Publisher Summary 1

This guide to corporate video production provides practical instruction for creating cutting-edge, technically interesting and creative films for business purposes. Moving far beyond the "industrials" and safety videos of previous eras, this volume examines the ways in which falling production costs, aided by access to powerful hardware and software and new outlets such as video streaming and YouTube, have greatly improved the quality of corporate video. The work covers all aspects of production from video project proposals and budgeting, to locations, scripting, managing talent, editing, marketing and social media and distribution. Sweetow is an experienced video production consultant and is the former editor of several video production magazines. Focal Press is an imprint of Elsevier. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Review by Publisher Summary 2

Go beyond the bland talking-head and PowerPoint slide-style of most corporate videos and learn how to land coveted corporate contracts with these comprehensive techniques from an industry veteran. Stuart Sweetow teaches you how to make imaginative corporate videos with eye-catching design, rhythmic editing tricks, and essential scriptwriting and interview techniques. Learn how to shoot on location or in a studio and how to work with employees-turned-actors. Also, discover how to get contracts and to produce online videos and podcasts for corporations, government agencies and non-profit organizations.*Learn the ins-and-outs of producing high-quality corporate videos – including training videos, conference videos, podcasts, and interactive training – and learn how to land coveted corporate freelance contracts *Written by an industry veteran who has written over 100 published articles and taught video production for seven years *Enhance the quality of your current corporate videos with these tips and tricks on developing engaging scripts, shooting on location, and how to interview subjects – also includes forms and guides that you can use in your own work

Review by Publisher Summary 3

Go beyond the bland talking-head and PowerPoint slide-style of most corporate videos and learn how to land coveted corporate contracts with these comprehensive techniques from an industry veteran. Stuart Sweetow teaches you how to make imaginative corporate videos with eye-catching design, rhythmic editing tricks, and essential scriptwriting and interview techniques. Learn how to shoot on location or in a studio and how to work with employees-turned-actors. Also, discover how to get contracts and to produce online videos and podcasts for corporations, government agencies and non-profit organizations.