How to design and write web pages today

Karl Stolley

Book - 2011

"This standards-based approach shows readers how to create accessible, usable, and sustainable websites"--Provided by publisher.

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Writing today.
Santa Barbara, Calif. : Greenwood c2011.
Physical Description
xxii, 305 p. : ill. ; 25 cm
Includes bibliographical references and index.
Main Author
Karl Stolley (-)
Review by Choice Reviews

Stolley (Illinois Institute of Technology; formerly, Webmaster, Purdue Online Writing Lab) seems a logical choice to discuss how to design and write effective Web pages. As part of the "Writing Today" series, the book emphasizes writing style, Web vocabulary, accessibility, usability, and sustainability. The author covers many technical aspects of Web design such as XHTML, CSS, text editors, metadata, page branding, multimedia, page layout, navigation, reusing content, and tracking visitors. Screen shots and code examples illustrate concepts, while a detailed index makes finding individual topics easy. This book is a one-stop resource for individuals who need practical, low-cost solutions and useful tips on how to make Web design affordable, effective, and relatively easy. Consequently, Stolley does not teach using specific software packages. There are other sources, many freely available, that offer instruction in Web coding, WYSIWYG editors like Dreamweaver, and design in various degrees of complexity; Stolley's emphasis is on writing to connect with people. The book's resource-rich companion Web site features a Rapid Prototyping Kit for building a Web site, live versions of the examples in the book, and corrections and modifications to book content. Summing Up: Recommended. Lower-division undergraduates, two-year technical program students, professionals/practitioners, and general audiences. Copyright 2011 American Library Association.

Review by Library Journal Reviews

Revising his 2011 edition, Stolley (digital writing & rhetoric, Illinois Inst. of Technology) walks readers who have some technical knowledge through the steps of establishing a personal or professional web presence. The book briefly covers general content principles, responsive web design, web typography, HTML5 media elements, and HTML and CSS preprocessors. Stolley stresses that effective cross-platform design is a must for successful communication today and examines topics including accessibility, usability, rapid prototyping, page layout and the grid, and site architecture. VERDICT Best for those with some coding experience, who need guidance in creating graphically pleasing and functional web pages.—Maggie Knapp, Trinity Valley Sch., Fort Worth, TX Copyright 2017 Library Journal.

Review by Publisher Summary 1

This standards-based approach shows readers how to create accessible, usable, and sustainable websites.Writing and designing for the Web are essential to anyone looking to advance his or her personal, academic, or professional Internet presence. How to Design and Write Web Pages Today offers an approach for building sites that reach your intended audience, using methods that enable a site to be updated and improved over time. An introduction to standards-based Web design, this book treats creating a website from the point of view of the writer, focusing on writing concerns and how they fit with the technological challenges of the Web. Readers will learn about the reasons for writing on the Web; the challenges of writing there; and the solid, but flexible construction of individual pages. The focus is on building websites that can grow, including sites built around the popular, open-source WordPress blogging system. Rich with examples, the book demonstrates that Web writing and design can be fast and fun—and accomplished without expensive software or sophisticated programming skills.• Screenshots of different Web design approaches, practices, and user experiences—all based on work by the author• A brief glossary of the most common terms• A select, annotated bibliography for going even further in your Web writing, and staying current as Web writing and design progress over time.

Review by Publisher Summary 2

This standards-based approach shows readers how to create accessible, usable, and sustainable websites.

Review by Publisher Summary 3

"This standards-based approach shows readers how to create accessible, usable, and sustainable websites"--Provided by publisher.

Review by Publisher Summary 4

Part of a series on effective writing strategies and techniques for students and practitioners in a variety of fields, this volume examines not only the programming of websites but also the proper writing process necessary to create interesting, readable and memorable sites. The work is divided into four sections covering preparation and standards, design for accessibility and usability, structuring content and website creation, and troubleshooting common problems and numerous code examples and screen shots are included throughout. Stolley is a professor at the Illinois Institute of Technology, Chicago. Annotation ©2011 Book News, Inc., Portland, OR (