How to connect with donors, and double the money you raise

Thomas Wolf

Book - 2011

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Subjects
Published
Medfield, MA : Emerson & Church c2011.
Language
English
Physical Description
109 p. ; 22 cm
ISBN
9781889102429
1889102423
Main Author
Thomas Wolf (-)
  • I'd love to get to know your better
  • Enough about me!
  • What's wrong with talking about money?
  • It's the donor's ballgame
  • Thank you, thank you, thank you!
  • Remember the children
  • Can you be too close to ask?
  • Why isn't he giving?!
  • When donors disappoint
  • Recovering from a fumble
  • But I can't stand the fellow!
  • Whose friend are you anyway?
  • We honor his memory
  • Grantmakers need attention too.
Review by Publisher Summary 1

Nonprofit expert Wolf (PhD, education, Harvard) gives quick and practical advice on the art of successful fundraising. Wolf devotes short chapters to such topics as asking close acquaintances for money, putting everything in writing, and learning how to effectively listen. Anecdotes from the author's years of experience as a fundraiser are included. Hodding Carter, former president of the Knight Foundation, provides an introduction. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Review by Publisher Summary 2

There is no shortage of donors.What is lacking is our ability to relate to the donors we already have.That, in essence, is the message of Thomas Wolf’s new book, How to Connect with Donors and Double the Money You Raise.Too often today we see donors through the distorted lens of retention rates, average gifts, moves management, and gift table place setters.It’s as if our donors have become video game avatars we can manipulate.But that’s not how top fundraisers operate. Those who secure the largest gifts do something many of us seem afraid of in this electronic age. They shake hands, they meet for lunch, they lend an ear, they commiserate, they celebrate. And, most importantly, they’re genuine. As How to Connect with Donors and Double the Money You Raise makes brilliantly clear, successful fundraising is all about turning a name into a relationship.When you do, the money will flow.