How to really start your own business : a step-by-step guide featuring insights and advice from the founders of Crate & Barrel, David's Cookies, Celestial Seasonings, Pizza Hut, and others

How to really start your own business A step-by-step guide featuring insights and advice from the founders of Crate & Barrel, David's Cookies, Celestial Seasonings, Pizza Hut, and others

David E. Gumpert

Book - 2003

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Subjects
New business enterprises > Finance.
New business enterprises > Planning.
Small business.
Entrepreneurship.
Published
Needham, MA : Lauson Pub c2003.
Language
English
Main Author
David E. Gumpert (-)
Edition
4th ed
Physical Description
xii, 238 p. : ill. ; 24 cm
Bibliography
Includes index.
ISBN
9780970118165
  • Preface
  • Acknowledgments
  • Introduction: Reality Therapy for Entrepreneurs
  • 1. The New World of Start-Up Businesses
  • Exercise: Individual Assessment
  • 2. The Idea
  • Exercise I. Idea Crunching
  • Exercise II. Follow-up Assessment
  • 3. Testing the Idea
  • Special Topic 1. Free Government Assistance
  • Special Topic 2. The Great Equalizer
  • Exercise I. Data Sources
  • Exercise II. Using Your Research
  • Exercise III. Pricing
  • 4. Protecting the Idea
  • Special Topic 1. Intellectual Property Terminology
  • Special Topic 2. Government Sources of Protection
  • Exercise I. A Review
  • Exercise II. An Intellectual Property Self-Assessment
  • 5. The Right People
  • Special Topic 1. The Contract Employee Trap
  • Special Topic 2. Tangible vs. Intangible Benefits
  • Exercise I. Personal Assessment
  • Exercise II. Salaries
  • Exercise III. Outside Advisers
  • 6. Structuring the Business
  • Exercise I. Assessing Competitors
  • Exercise II. Organizing Your Business
  • 7. Your Cash Flow
  • Special Topic 1. Cash-Flow Terminology
  • Table 1. Standard Cash-Flow Statement
  • Table 2. Starting Out
  • Table 3. Determining Start-up Cash-Flow Needs
  • Table 4. Start-up Cash on Hand
  • Table 5. Starting Bigger
  • Table 6. Cutting Expenses
  • Table 7. Speeding Collections
  • Exercise I. Cash-Flow Projection
  • Exercise II. Quiz
  • 8. Finding The Money
  • Special Topic 1. Where Inc. 500 Companies Received Financing
  • Special Topic 2. A Glance at the Financing Sources
  • Exercise I. Assessing Your Resources
  • Exercise II. Analyzing Your Best Sources
  • 9. The Best Business Plan for You
  • Special Topic 1. Sample Table of Contents
  • Special Topic 2. Sample Income Statement
  • Special Topic 3. Sample Balance Sheet
  • Exercise I. Setting Up Your Business Plan
  • Exercise II. Testing Your Knowledge
  • 10. Starting Out on the Right Foot
  • Exercise: A Strong Start
  • 11. Looking Ahead
  • Exercise: Start-up Word Scramble
  • Index

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